Inside the RAB’s Audio Pulse Poll

For consumers, radio plays multiple roles and fulfills various needs. It's a very intimate medium, connecting one to many in a way that feels like it is one-to-one. It's emotional, drawing people through the power of storytelling. It's live and local and brings listeners and communities together with the experiences and passions they share. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.