Beyond Profit Podcast: A Discussion with SAP CMO Alicia Tillman

SAP, the market leader in enterprise application software, is wholly grounded on its purpose of helping the world run better and improving people’s lives through innovation. Purpose not only inspires the brand’s strategies, goals, and outcomes, it helps address the most pressing issues of our time, including the COVID-19 pandemic. With 76 percent of the world’s transaction revenue touching an SAP system, the brand’s reach is immense, and through purpose, it is helping customers make the best of this unpredictable period. In this episode of the Beyond Profit Podcast, host Ken Beaulieu catches up with Alicia Tillman, CMO at SAP, to discuss how purpose guides decision-making, the brand’s response to the crisis, how marketing will evolve, and more.