All MKC Content
-
Reimagining AI & Economics with Twain Liu
Marketing Futures Podcast December 1, 2020"To be or not to be" is both a well-known line from Shakespeare and an accurate representation of Aristotle's "binary logic." (Stay with me, I'm heading somewhere, I promise) And while binary logic has been the foundation for all modern computation, could it be holding us back from true Artificial Intelligence? Inventor and artist Twain Liu sure thinks so, and she's building a new system of AI to prove it.
view -
Using Data to Drive Influencer Marketing Effectiveness
Conference Session Videos December 1, 2020In this video, Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.
view -
Using Data to Drive Influencer Marketing Effectiveness
Event Recaps December 1, 2020Leah Logan, VP of media products at Inmar Intelligence, and Andrea Port, director of public relations and social marketing at Kohls, discussed how marketers can incorporate influencer campaigns into their marketing mix.
view -
How Experiential Marketing Is Evolving
Trends and Technology November 30, 2020In the wake of the pandemic, a rapid shift in experiential marketing is underway — and none too soon. The industry as a whole is expected to decline more than 15 percent this year following years of solid growth. Brands are scrambling to pick up the slack.
view -
The Case for Combining Direct Mail and Influencer Marketing
Partner Content November 26, 2020Influencer marketing has redefined the way companies drive awareness of their business. Leveraging brand messaging, endorsements, or product placements from industry icons in direct mail campaigns can help companies further capture consumer attention when and where it matters. Here’s how brands can leverage today’s top direct mail innovations and tactics to help make the most of their influencer marketing efforts.
view -
Some B2B Brands Are Going All-in On Digital Advertising
B2B November 25, 2020With lower-than-average CPMs, B2B companies are turning to digital advertising to combat the decline in their traditional marketing channels. This reallocation doesn’t equate dollar for dollar, but there has been enough of a budget shift to drive substantial growth via paid digital channels.
view -
The Back Office Plays a Key Role in Producing Branded Content
Partner Content November 24, 2020The production back office is a hive of activity before, during, and after the cameras roll. Teams manage a multitude of essential functions, including onboarding talent and crew, tracking the post-production process, and managing the hand-off to campaign activators.
view -
The Halo Effect: TV as a Growth Engine
Knowledge Partners November 24, 2020This paper published by VAB and Effectv offers a rich analysis of the impact TV has on a brand’s digital storefront and platform.
view -
A Discussion on Water Conservation with Mark-Hans Richer
Beyond Profit Podcast November 23, 2020In this episode of Beyond Profit, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Global Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.
view -
Stop Wasting Your Time
Knowledge Partners November 21, 2020Agency Mania Solutions touted the advantages of automation.
view -
B2B Email Marketer Speakeasy — Straight Talk and Insider Tips for 2021 Success
Webinar Rewinds November 19, 2020After a distracting and chaotic year for consumer marketers and retailers, many lessons have been learned. In this webinar, refocus and learn how to tighten up your prospecting, lead nurturing, and customer conversion funnels plus leverage marketing automation and email at every step of the way.
view -
Behind The Lens: Free The Work Shines A Light On Diversity, Opportunity, And Representation
Event Recaps November 19, 2020But I don't book the crews on set." "I don't see it on the reel." "We wanted to work with an underrepresented creator, but we couldn't find one in time." You've heard it. Heck, you may have even said it. These mythical statements stand in the way of progress toward real, authentic inclusion across the creative production pipeline. In this session, Pamala Buzick, COO and Director of Partnerships at FREE THE WORK will break down how old ways of working have led to systemic lack of opportunity and representation behind the lens in the advertising ecosystem. We will discuss what current lack of representation and opportunity looks like in our industry and discuss big-picture strategy for how you can make actionable change through intentional hiring goals and data.
view -
Brand Activation Legal Committee: November 2020
Event Recaps November 19, 2020For November’s meeting, Greensfelder, Hemker & Gale, P.C.’s presentation included updates regarding FTC regulations, recent federal false advertising cases, recent NAD/NARB decisions, and new developments in privacy law.
view -
In-house vs. Outsourced Marketing
Partner Content November 19, 2020Choosing between in-house and outsourced marketing is an age-old debate, and there has been a lot of industry discussion over the past year about brands opting to bring their outsourced agency work in-house. The idea is that brands can cut costs, increase focus on their business, and improve speed to market. However, there are pros and cons to making this change.
view -
How Ford Put Young Female Creators Of Color In The Drivers Seat For Its 2020 Campaign
Event Recaps November 19, 2020Ford's latest campaign for the all-new 2020 Escape celebrates the defiance, transformation and versatility of black women as creators, marketers, and performers who own their uniqueness and live phenomenally. In this session, hear how Ford partnered with nonprofit organizations Made In Her Image and Girls Make Beats to forward the brand's real-world commitment to hiring women of color and help build the next generation of female production professionals.
view -
P&G Uses Its Voice As A Force For Good And For Growth.
Event Recaps November 19, 2020Procter & Gamble is seeking to leverage its strength and the voices of its brands to tackle gender and multicultural bias and drive change across the entire creative pipeline. In this session, Ilse Verbunt, one of P&G's production directors, will share how this lofty goal translates to the production process via commitments from internal stakeholders, external agencies, and production partners.
view -
Radio Listener Insights and Strategies to Reach Them
Webinar Rewinds November 19, 2020In this webinar, get an inside look into the current trends and insights recent studies about radio have surfaced to help define your media and radio strategies for the coming quarter and year.
view -
Asian American Marketing Leadership In A Pandemic Environment
Conference Session Videos November 18, 2020Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.
view -
Asian American Marketing Leadership In A Pandemic Environment
Event Recaps November 18, 2020Two Asian American leaders share how they managed their marketing messages with consumers, coached their teams through this business crisis, and navigated the sweeping tide of social unrest both professionally and personally. They will share what it means to be a marketing leader, and specifically an Asian American marketing leader during this time of change.
view