All MKC Content
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Co-Creation and Never-Finished Ideas
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, talks about the concepts of co-creation and never-finished ideas.
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Creativity Is an Economic Multiplier
Conference Highlights May 2, 2022FCB justifies its clients' advertising investments by proving that creativity has financial value.
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Creativity Is an Economic Multiplier
Conference Session Videos May 2, 2022Outstanding creative and business results happen when data and technology are brought together in innovative ways. In this video, Susan Credle, global chief creative officer at FCB Global, shared her perspective on how creativity can be an economic multiplier to drive a client’s business.
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Damaging Work Can Be Damaging
Soundbites May 2, 2022Susan Credle, global chief creative officer at FCB Global, explains why it's important to avoid damaging work in a campaign.
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Four Procurement Changes for 2022
Conference Session Videos May 2, 2022In this video, consulting company R3 shared four considerations for improving the RFP process.
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Four Procurement Changes for 2022
Event Recaps May 2, 2022Consulting company R3 shared four considerations for improving the RFP process.
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Hot Legal Issues That Impact Your Bottom Line
Conference Session Videos May 2, 2022In this video, Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.
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Hot Legal Issues That Impact Your Bottom Line
Event Recaps May 2, 2022Keri Bruce and Stacy Marcus from Reed Smith, ANA’s outside legal counsel, covered the hottest legal issues for advertisers and agencies including client/agency relationships, the Metaverse, and social media legal compliance, as well as the newly released 2022 SAG-AFTRA Commercials Contract.
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Opening Remarks of the 2022 ANA Advertising Financial Management Conference
Conference Session Videos May 2, 2022Bob Liodice, CEO of the ANA, delivered the opening remarks of the 2022 ANA Advertising Financial Management Conference.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Conference Session Videos May 2, 2022In this video, Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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Procurement Dexterity: Driving Both Efficiency and Effectiveness
Event Recaps May 2, 2022Nestle, GSK, and Best Buy shared marketing procurement standards and best practices that help reveal new opportunities that drive both efficiency and effectiveness.
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Programmatic Media Transparency — Levelling the Playing Field
Conference Session Videos May 2, 2022In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. In this video, speakers shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.
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Programmatic Media Transparency — Levelling the Playing Field
Event Recaps May 2, 2022In December 2021, the ANA launched a new in-depth study into the programmatic media supply chain. Speakers in this session shared the plan of action being undertaken for Phase 1 of this project — the open web, the progress being made, and the expected outcomes and advertiser benefits of the study.
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Rising Prices and the Impact They Have on Every Company
Soundbites May 2, 2022Nestlé’s Kate Short explains why no business will be immune to the effects of inflation and rising prices and why technological advancements will be necessary to overcome the challenges of these things.
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Seven Building Blocks of Strategic Agency Rosters
Event Recaps May 2, 2022At the ANA’s 2022 Advertising Financial management Conference, Decideware shared numerous considerations that companies should attend to in developing agency rosters.
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Seven Building Blocks of Strategic Agency Rosters
Event Recaps May 2, 2022Agency rosters often happen by default, which can lead to a web of partners without structure or control. Ed McFadden, CCO at Decideware, led a discussion about the considerations brands should take to create focused, effective agency rosters.
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Substantiating Advertising Claims in Three Steps: A How-To Checklist for Advertisers
Knowledge Partners May 2, 2022The Better Business Bureau National Program’s National Advertising Division provided a comprehensive checklist for marketers looking to substantiate claims in their advertising.
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The CEO Agenda: Leadership in a Post-Pandemic Age
Conference Session Videos May 2, 2022Veteran business journalist Diane Brady goes inside the C-suite to help marketers understand the shifting priorities and look around the corner to see what is next, and what it means for advertisers.
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Trends in Media
Conference Session Videos May 2, 2022In this video, Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.
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Trends in Media
Event Recaps May 2, 2022Jeff Greenspoon from Dentsu discussed the post-pandemic media landscape and trends.
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