All MKC Content
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Harness the Power of Music and Sonic Branding to Drive Business Growth and Optimize Spend
Conference Session Videos May 4, 2022Compounded by fragmentation, complexity, and how nuanced the music rights landscape can be, it has become increasingly critical for advertisers to gain visibility into music spend, how it is managed, and where they can create efficiencies.
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Keys to CFO and CMO Collaboration
Event Recaps May 4, 2022Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. Yet risks associated with marketing spend are growing in type, size, and frequency.
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Keys to CFO and CMO Collaboration
Conference Session Videos May 4, 2022Marketing is one of the largest and most complex spend categories, and marketers are under increased pressure to manage their budgets and show concrete returns. In this video, learn why risks associated with marketing spend are growing in type, size, and frequency.
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Overview of the 2022 ANA Advertising Financial Management Conference
Conference Highlights May 4, 2022In this two-minute video, get an overview of the 2022 ANA Advertising Financial Management Conference.
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Procurement: The Good, the Bad, and the Ugly (2022)
Conference Session Videos May 4, 2022In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. In this video, get an update on this work that reveals what has changed in 2022 … and what has not.
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Procurement: The Good, the Bad, and the Ugly (2022)
Event Recaps May 4, 2022In 2010, the ANA took the pulse of the industry on the state of marketing procurement to measure perceptions among professionals in three functional areas: procurement, marketing, and agencies. We have updated this work in 2022 to reveal what has changed … and what has not.
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Simplifying the Search Process
Conference Session Videos May 4, 2022To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this video, they shared key takeaways from the survey and best practices to simplify the RFx process.
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Simplifying the Search Process
Event Recaps May 4, 2022To identify and address how the industry can enhance the agency search process, the ANA and the 4A’s released a survey for clients and agencies to identify misalignments. In this session, they shared key takeaways from the survey and best practices to simplify the RFx process.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Conference Session Videos May 3, 2022In this video, get an overview of the major agency compensation trends, projections for the coming years, and lessons learned along the way with best practice considerations for both marketers and agencies.
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50 Years on the Frontlines of Agency Compensation and What’s New in 2022
Event Recaps May 3, 2022For 50 years, JLB + Partners has been evaluating and negotiating agency compensation agreements. And for 50 years the ANA has been publishing its Trends in Agency Compensation report to provide a benchmark for the most current compensation trends information; JLB has been ANA's partner on much of that work.
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CMO Keynote: Change Lives Here
Conference Highlights May 3, 2022Brand-building is driven in large part by an insights engine that is aligned across an organization.
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CMO Keynote: Change Lives Here
Conference Session Videos May 3, 2022In this video, Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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CMO Keynote: Change Lives Here
Event Recaps May 3, 2022Piedmont Healthcare shared how it drove long-term brand building, short-term brand activation, and an improved the patient experience through holistic insights.
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Here’s Why Marketers Need to Stop Paying Agencies by the Hour
Soundbites May 3, 2022Richard Tan of FIG Agency explains why measuring work by time is both wasteful and an inaccurate way of determining the value of creative thought.
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How Marketers Sharpen Their Account-Based Marketing Efforts
Champions of Growth Podcast May 3, 2022In our latest episode of ANA Champions of Growth, host Matthew Schwartz talks with Danny Nail, director of global ABM and Center of Excellence Leader at Salesforce, and Gemma Davies, head of global ABM and executive engagement at ServiceNow, about how CMOs sharpen their account-based marketing (ABM) strategies.
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Key Learnings from Redesigning Our Creative Services Model
Conference Session Videos May 3, 2022In this video, Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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Key Learnings from Redesigning Our Creative Services Model
Event Recaps May 3, 2022Jennifer Halloran, CMO at MassMutual, and Lindsey Slaby, founder of Sunday Dinner, shared highlights and key learnings from MassMutual’s ongoing effort to develop an optimized creative services model to reduce inefficiencies, remove overlap, clean up scopes, and introduce new technology.
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Lessons from a Healthcare Marketing Leader
Conference Highlights May 3, 2022Integrating Equity, Diversity, Inclusion, Belonging, and Accessibility across a marketing organization is good for business.
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Lessons from a Healthcare Marketing Leader
Conference Session Videos May 3, 2022In this video, Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.
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Lessons from a Healthcare Marketing Leader
Event Recaps May 3, 2022Dana Maiman, CEO at IPG Health, shared how her organization strives to embody the principles of EDIBA (equity, diversity, inclusion, belonging, and accessibility) across its four key business pillars.
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