Marketing News

Meta is launching ads for its microblogging network Threads, the company announced Friday, aiming to give its rival X (formerly Twitter) a run for its ad dollars. Meta is starting the effort with a few companies in the U.S. and Japan and says it will monitor the test closely to see how it's performing before expanding the marketplace.

Hellmann's latest ad, which will drop during Super Bowl LIX on February 9, gives a nostalgic nod toward a classic rom com and one of its most enduring lines. The spot was filmed at Katz's Deli in Manhattan, the same place where the original scene took place.

"The 2025 Sprout Social Index" underscores why it's crucial for marketers to be leery of social media posts that go viral and ask themselves whether their brand has a legitimate connection to the story.

New accreditation from the Media Rating Council (MRC) provides a much-needed boost for Nielsen, which lost the MRC's seal of approval for its National TV Audience Measurement service in September 2021 but got it back in 2023. Nielsen still faces increasingly stiff competition for TV currency from alternative measurement services, such as Comscore, iSpot, and VideoAmp, among others.

To mark the 50th anniversary of its "Stuck on You" jingle, BAND-AID is rereleasing its original tin packaging from 1926, accompanied by a sweepstakes.

Netflix added a record 18.9 million customers in the fourth quarter of 2024, according to a shareholder letter released on Tuesday. That's more than double what Wall Street expected and brings global subscribers to more than 300 million. As it seeks to build on momentum this year, the streaming service says a top priority will be to grow its advertising base.

Since its launch in 2010, Instagram's classic 1:1 aspect ratio for its user profile grid has gone unchanged — until now. The shift to a portrait-style layout comes at a time when TikTok's future in the U.S. is uncertain.

Hours after being sworn in, President Trump signed an executive order to delay the enactment of the TikTok sale-or-ban law.

The U.S. Supreme Court upheld a law banning TikTok unless its Chinese parent company ByteDance divests by January 19. The ruling ends a legal battle over First Amendment and national security concerns, but questions over the app's future remain.

Workplace motivation in 2024 fell to levels not seen in 10 years, at a time when marketing leaders are struggling to adapt to a technological paradigm shift that requires new forms of collaboration.

Avocados From Mexico has whipped up a new marketing play for this year's Super Bowl and recruited football great and future Hall of Famer Rob Gronkowski to carry the message. The effort features BigGameGuac.com, where fans can digitally huddle with "Gronk" to learn about (and download) his recipe for buffalo Gronkamole and other dishes.

A new campaign from Choice Hotels, featuring comedian and actor Keegan-Michael Key, invites travelers to enhance their trip experience through the company's host of added benefits, including better hotel views and reasonable prices.

A new study reaffirms that marketers have their work cut out when it comes to breaking down silos throughout their organization, with 86 percent of advertisers reporting a lack of synchronization between creative and media distribution.

Amazon recently announced the launch of Amazon Retail Ad Service, a platform through which organizations can build their own retail media networks.

Relief efforts from brands are most likely just starting for what is expected to be one of the costliest natural disasters in U.S. history. Many brands are partnering with nonprofit organizations and local authorities in California to provide financial aid and other resources.

In an emergency hearing before the Supreme Court, TikTok argued against the constitutionality of a law that would force its China-based parent company ByteDance to divest from the social app or see it banned in the U.S.

Unisom, a sleeping aid brand, has teamed up with the Philadelphia Eagles star running back Saquon Barkley for a new ad campaign catering to football fans who will need some rest as the NFL playoffs kick of this weekend, culminating with Super Bowl LIX in New Orleans on February 9.

A recent Heineken study shows that more and more people are getting comfortable drinking non-alcoholic beverages. The growing penchant for non-alcoholic beer options, such as Heineken's 0.0, is particularly strong among younger folks who want to live a sober lifestyle.

Meta chief executive Mark Zuckerberg announced this week that he is eliminating the social media company's fact checkers and adopting the Community Notes platform, in which everyday users are tasked with monitoring the content of Meta's various platforms.

In the latest plot twist for the streaming TV industry, The Walt Disney Co. announced this week that it has entered into a definitive agreement with Fubo to combine it with Hulu + Live TV. The deal forms a combined virtual multichannel video programming distributor company to compete head-on with YouTube TV.