Ahead of Upfronts, MRC Accredits Nielsen's Cross-Platform TV Measurement
Combining big data with panel data, Nielsen's new measurement faces an acid test in this year's TV upfronts
New accreditation from the Media Rating Council (MRC) provides a much-needed boost for Nielsen, which lost the MRC's seal of approval for its National TV Audience Measurement service in September 2021 but got it back in 2023. Nielsen still faces increasingly stiff competition for TV currency from alternative measurement services, such as Comscore, iSpot, and VideoAmp, among others.
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