Marketing News

Connyct, a new video-forward app marketed exclusively to college students, has similar features to TikTok, including a chat function, personalized content feed, and video creation and editing tools. Connyct's debut comes just a few days after a federal appeals court upheld the U.S. ban on TikTok if China-based owner ByteDance doesn't sell the app or divest its assets by next January.

The merger of the world's third- and fourth-largest ad companies surpasses WPP as the dominant player in the advertising field. The deal, which combines several marquee ad agencies, creative services firms, and online marketing companies, is expected to close in the second half of 2025.

A federal appeals court has upheld the U.S. ban on TikTok, the video-soaked app that has more than 170 million users in the U.S. and more than 1 billion users worldwide. TikTok plans to appeal to the Supreme Court.

Walmart joins a growing number of retailers offering a wayfinding app that connects people who are blind or have low vision with sighted interpreters. As brands continue to bolster their communications for people with disabilities, a major test comes at the start of next summer when the European Accessibility Act takes effect.

Australia's Social Media Minimum Age bill is designed to protect would-be users under the age of 16 from the negative impacts of social media. Social platforms targeted by the legislation could face large fines if they fail to comply.

Oscar Mayer revived its classic "My Bologna Song" campaign amid rumors that Kraft Heinz is looking to sell the brand, which could command as much as $5 billion.