Meta Rolls Out New Ads for Threads | ANA

Meta Rolls Out New Ads for Threads

The microblogging app looks to grab ad dollars from rival social platform X

Meta is launching ads for its microblogging network Threads, the company announced Friday, aiming to give its rival X (formerly Twitter) a run for its ad dollars. Meta is starting the effort with a few companies in the U.S. and Japan and says it will monitor the test closely to see how it's performing before expanding the marketplace.