Deluxe: The Power of Trigger Marketing to Reach People Moving | ANA

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The Power of Mover Trigger Marketing Campaigns

Major life events, such as moving, can be big opportunities for brands — if they know when and how to act

The moving journey is hectic, so trigger campaigns provide consumers with relevant offers while the need for goods and services related to relocating is top of mind. As a direct result, marketers who run trigger campaigns achieve greater return on their marketing investment than those running traditional marketing campaigns.