Beyond Profit
Fostering more purposeful and authentic marketing.
Beyond Profit, a podcast of the ANA Center for Brand Purpose, tackles the myriad challenges marketers face in defining, activating, and advancing an authentic brand purpose. The podcast casts a light on the leading voices in the purpose movement, including CEOs, CMOs, nonprofit leaders, authors, and academics. From determining how a brand determines its role in society, to ensuring purpose is authentic, measurable, and connects with all stakeholders, to the benefits of being purposeful, the podcast discusses the issues, trends, and practices that can hinder or progress a brand’s purpose strategy.
As organizations look to become forces for good in today’s changing world, Beyond Profit provides the necessary perspective and insight leaders need to maximize their understanding of brand purpose and its significance to driving growth.
Hosted by Ken Beaulieu
Ken Beaulieu is the executive vice president of the ANA Center for Brand Purpose (CBP) and host of the Beyond Profit podcast.
An editorial and content marketing executive for more than 25 years, Ken directs all aspects of the CBP, including the development of playbooks and articles, events, and the ANA Brand Purpose: Growth for Good Committee. His purpose is to provide the know-how brands need to become more purposeful and drive meaningful change.
Outside the office, Ken makes handcrafted and naturally unique wampum jewelry fashioned from the Northern Quahog. A lifelong New Englander, he is an avid outdoorsman, with a particular fondness for skiing, hiking, and kayaking, and he serves as a property steward for a conservation organization in his local community.
Recent Episodes
Progressing Inclusivity Within Marketing
In this episode of Beyond Profit, host Ken Beaulieu talks with Dr. Anastasia Kārkliņa Gabriel whose new book draws on case studies from purpose-driven brands and her own expertise as a cultural theorist and brand strategist to help organizations drive the cultural conversation and transform society.
Increasing Interest in Diverse-Owned and Targeted Media
The overall share of ad spend allocated to diverse-owned and targeted media is a miniscule 1.4 percent. What are the issues at play? How does the industry drive positive change? In this episode of Beyond Profit, host Ken Beaulieu seeks answers to those questions and more with Justin Barton and Jenn Chen.
Spreading Reading Happiness Through Innovation
In this episode of Beyond Profit CMO Jen Leitman joins host Ken Beaulieu to discuss OverDrive’s mission to create reading happiness throughout the world, the company’s purposeful marketing efforts and partnerships, its commitment to innovation, and how its operating as a force for good.
Empowering Women to Create Impact
In this episode of Beyond Profit, Wendy Steele joins host Ken Beaulieu to discuss the Impact100, which unites and empowers women to impact their communities through the power of collective generosity, and her life’s mission to leave the world a little better than she found it.
Other ANA Podcasts
Champions of Growth
Champions of Growth examines the full breadth of the ANA Growth Agenda to help CMOs bolster their value throughout the organization and navigate a post-digital world.
Hosted by Matthew Schwartz, the podcast examines society and sustainability, brand experience, creativity and media, talent and marketing organization, and data, technology, and measurement.
Marketing Futures
Marketing Futures serves as a crossroads for marketers, entrepreneurs, innovators, and academia to discuss and debate the potential future(s) of marketing.
Hosted by Michael Berberich, senior director of Marketing Futures, the podcast covers a wide variety of topics, from AI to the metaverse, and everything in between.