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Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.
Harness the Transformative Power of AI
ANA's Artificial Intelligence practice aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.
Amazon Launches the Next Generation of Alexa
Amazon last week announced that it would soon roll out Alexa+, a new generation of its voice assistant powered by generative AI. The upgrade, which features more personalization tools, is designed to help consumers make purchases more seamlessly than ever.
X Rolls Out Two New AI Tools for Advertisers
The AI arms race is starting to accelerate. X announced late last week that it was debuting two new AI features, including tools to create ads in seconds. The move comes on the heels of rival ChatGPT launching two new e-commerce AI tools and Meta saying that it was expanding its generative AI tools to encompass video content.
Apple to Spend Half a Trillion Dollars in the U.S. in the Next Four Years
Apple says it plans to spend more than $500 billion in the U.S. over the next four years including plans to spike investments in artificial intelligence (AI). It's the largest-ever spending commitment by the tech giant.
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