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Related ANA Content
Be in-the-know and ready to wow with the latest resources from the ANA's Marketing Knowledge Center, our online content portfolio of actionable best practices, insightful event recaps, in-depth research reports, award-winning case studies, and leading-edge tools and templates.
Harness the Transformative Power of AI
ANA's Artificial Intelligence practice aims to empower marketers with a suite of pragmatic resources that help brands incorporate AI into their strategic roadmaps and daily workflows.
Report: Marketers Feel Ready for the Rise of Generative AI Search
The ongoing rise of alternative (and non-Google) search platforms fueled by generative AI is altering consumer behavior and making search a faster process, according to a new study. Marketers are excited about the changes in the market, but those changes come with a whole new set of challenges.
OpenAI Rolls Out Two New AI Tools
OpenAI, which put a flame to generative AI in 2022 when it debuted ChatGPT, has released two new AI tools, adding to a fast-stirring market. Both tools are designed to search the web autonomously and significantly reduce the time it takes to conduct laborious tasks online.
Avocados From Mexico Rolls Out New Ad Play for the Super Bowl
Avocados From Mexico has whipped up a new marketing play for this year's Super Bowl and recruited football great and future Hall of Famer Rob Gronkowski to carry the message. The effort features BigGameGuac.com, where fans can digitally huddle with "Gronk" to learn about (and download) his recipe for buffalo Gronkamole and other dishes.
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