Blogs
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Marketing Changes Wrought by Pandemic Feel Permanent Already
Blogs July 23, 2020Marketing Maestros reached out to a few senior marketing executives to get a better sense of how the pandemic will affect certain aspects of marketing for the long-term and what brand managers can do to respond to the changes proactively.
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Inside the RAB’s Audio Pulse Poll
Blogs July 21, 2020For consumers, radio plays multiple roles and fulfills various needs. This presentation provides opinion poll results among marketers and a glimpse at how radio delivers on those insights.
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The Gathering Storm
Blogs July 20, 2020Advertisers now face the most serious threats from state and local ad taxes in more than a decade.
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4 Steps to Boost Marketing Efficiency Now
Blogs July 16, 2020Driving performance, improving efficiency and boosting working dollars are three primary focus areas of marketers the world over. COVID-19 and the related budgetary pressures aside, this has been a focus of marketers, and will continue to be well into the future.
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Growth and Opportunities in Content Marketing
Blogs July 15, 2020This week, the ANA released the new white paper, "Growth and Opportunities in Content Marketing,” based on a 2019 survey. The ANA partnered with the Content Council to conduct the study which revealed that over a two-year period, spending on content marketing showed a 73 percent average budget increase.
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Flexibility Is the New Media Optimizer
Blogs July 14, 2020These are tough times for marketers — consumer behavior is unpredictable due to the COVID-19 pandemic, businesses large and small are in varying phases of reopening, and media consumption is experiencing drastic shifts. Throughout all the turmoil, one medium is healthier than ever, and even growing its audience: local broadcast TV.
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Reminder: The Talent Gap Still Exists
Blogs July 7, 2020The pandemic has changed everything — except the need to bridge the talent gap. In sickness and health, in good economies and bad, the need for talent will always be with us.
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Adapting to the COVID Landscape with LEGO
Blogs June 30, 2020James Gregson, director and head of social studio for the Americas at LEGO, speaks with the ANA about the COVID-19 pandemic and LEGO’s response ahead of the 2020 ANA Digital and Social Media Conference, which will be held virtually.
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Constitutional Concerns Remain as CCPA Enforcement Is Set to Begin
Blogs June 26, 2020When it comes to the California Consumer Privacy Act (CCPA), the day of reckoning is nearly upon us.
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Confessions of a B2B Marketer
Blogs June 25, 2020More than ever, digital experiences are essential to get daily tasks done. What does that mean for B2B marketers looking to reach and shepherd B2B buyers through the purchasing process?
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It's Time to Align the TV Upfront Marketplace with the Calendar
Blogs June 23, 2020It’s upfront presentation season. But now, more than at any other time in the 60-year history of the upfront, we need to change the timing of the marketplace to align inventory sold with the calendar year.
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ANA Files Endorsement and Testimonial Comments with the FTC
Blogs June 22, 2020ANA has filed comments on the FTC's review of its endorsement and testimonial guides.
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Adobe Digital Economy Index
Blogs June 22, 2020The evolving COVID-19 pandemic landscape demands new insights to track the digital economy. This SlideShare from Adobe shares how Adobe’s analytics can help marketers make sense of this complicated moment.
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Beyond Profit Podcast: A Discussion with BeenThereDoneThat’s Nikki Crumpton
Blogs June 22, 2020Beyond Profit host Ken Beaulieu catches up with Nikki Crumpton, chief strategy officer at BeenThereDoneThat, to discuss the agency’s work during the COVID-19 pandemic, the importance of staying true to your purpose in a crisis, how to drive a purpose strategy, and more.
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A Growing Onus on Marketers to Sharpen Internal Communications
Blogs June 18, 2020Drip, drip, drip. The average CMO tenure fell from 43 months to 41 months, according to the 16th annual CMO Tenure Study, continuing a downward trend for the last few years.
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Champions of Growth Podcast - Talent and the Marketing Organization
Blogs June 18, 2020Paul Robinson, the ANA's Director of Commerce & Content Marketing, sits down with Geoff Colon, the Head of the Brand Content Studio at Microsoft, to discuss the challenges of hiring and retaining talent, how to balance the need for generalists and specialists, and creating bench strength within the marketing organization.
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Post-Pandemic: How Digital Marketers Can Do More with Less
Blogs June 18, 2020COVID-19 has caused distress and confusion, leading many to believe we are entering another economic recession. When businesses look to reprioritize their spend for the rest of the year ahead, ad and marketing spend is the first on the chopping block.
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How Burger King and Facebook are Supporting Workers
Blogs June 17, 2020At a time when people are feeling vulnerable, brands are shifting their marketing communication in ways to better support customers. Maintaining an empathetic brand voice in communications is critical in creating emotional connections with consumers during these challenging times.
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Furry Spheres of Influence
Blogs June 16, 2020There are pets. There are influencers. And then there are petfluencers — those internet-famous fur balls who capture our hearts, our attention, and possibly our brand allegiance.
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Politics and the Pandemic
Blogs June 15, 2020The coronavirus has dramatically transformed U.S. politics. We are witnessing decades old traditions, at least for the time being, becoming obsolete or at least significantly altered.
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