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  • Advertisers Are Following Audiences to Safety and Performance

     Blogs   December 17, 2020  

    Life is changing inside ad tech, fast. None of this uncertainty is good for advertisers, which is why their flight to safety is accelerating two long-running trends: the rise of in-app brand advertising and CTV adoption.

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  • 20 Years of Multicultural Marketing Excellence

     Blogs   December 16, 2020  

    This year celebrates the 20th annual ANA Multicultural Excellence Awards, a true milestone year for the program. The ANA’s Bill Duggan shares his memories of the early days of this landmark awards program, as well as this year’s notable achievements.

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  • What We Learned, Where We Go

     Blogs   December 16, 2020  

    Nearly 300 CMOs, representing thousands of the world’s top brands and combining more than 50 percent of all global advertising and media spending, gathered to commit to a common agenda for growth and good.

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  • Key Takeaways From the ANA Influencer Marketing & Activation Conference

     Blogs   December 15, 2020  

    The ANA just held our Influencer Marketing & Activation Conference, the unique combination of our popular Brand Activation Conference (which had to be cancelled in April) and our second annual conference focused on influencer marketing. Despite being virtual this year, the conference was filled with rich learning.

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  • Pivot: The ANA 2020 Marketing Word of the Year

     Blogs   December 14, 2020  

    Since 2014, the ANA has surveyed its members to identify the marketing word of the year. The ANA’s Marketing Word of the Year for 2020 is particularly representative of a year marked by the ravages caused throughout the world by the COVID-19 pandemic and social justice issues.

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  • 3 Ways Agencies Can Innovate to Stop Talent Churn

     Blogs   December 10, 2020  

    There’s an alarming long-term issue in the ad industry. Agency staff of all levels of seniority are leaving their jobs.

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  • Money Can’t Buy You Love: The New Normal?

    Blogs   December 9, 2020  

    In a blog earlier this year, I argued that 2020 political races during COVID-19 were going to be more dependent on advertising than ever.

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  • Looking Ahead, Strategies for Transitioning Events from Virtual to Hybrid

     Blogs   December 9, 2020  

    We can all agree that we've experienced a little bit of adversity and heartache in the past few months, and in many ways. John Woo and Jeff Youngs of GES, an ANA Thought Leadership Partner, share some silver linings and learnings from their experiences in pivoting to virtual events.

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  • Retail Is Changing

     Blogs   December 8, 2020  

    Like everyone else, the thing advertisers want most this holiday season is certainty. Unfortunately, we can’t add certainty to our online shopping carts.

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  • Beyond Profit Podcast: A Discussion with ALSAC CMO Emily Callahan

     Blogs   December 7, 2020  

    Charged with elevating and protecting the St. Jude brand is Emily Callahan, CMO at ALSAC, the $1.7 billion fundraising and awareness foundation of St. Jude. She joins Ken Beaulieu, host of the Beyond Profit Podcast, to discuss ALSAC’s marketing operations, innovation, how purpose guides her 150-person team, collaborations with other organizations, and more.

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  • Champions of Growth Podcast: Creativity and Innovation through Brand Activation

     Blogs   December 7, 2020  

    With a focus on experiential marketing, hear how Nestle USA employs brand activation marketing strategies that drive business and brand growth through innovation, creativity, and experience. Jamey Sunshine, head of experiential marketing for the center of excellence at Nestle USA joins Gena Casciano, director of brand activation marketing at the ANA, for a candid discussion.

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  • Helping SMBs, the Evolution of Inclusive Marketing, and More

     Blogs   December 7, 2020  

    Each month, senior editor Andrew Eitelbach rounds up the latest can’t-miss content from ANA magazine. Here’s the review for the month of September.

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  • Apple CNAME Changes Mark Latest Challenge Confronting Digital Advertising

    Blogs   December 3, 2020  

    Over the past three years, a perfect storm of developments has forced our industry to operationalize several novel and evolving regulatory requirements, as well as adapt to brand new market realities that deviate sharply from the digital advertising status quo of the last decade.

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  • An Uncivil War

     Blogs   December 1, 2020  

    While the rubble and the dust generated by the last election have far from settled, there are some important implications that already can be discerned.

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  • The Digital Road to Recovery

     Blogs   December 1, 2020  

    As we recover from this extraordinary time, digital has now become the primary fabric for any kind of intimate relationship between brands and customers. This is forcing companies to undertake fundamental change in how they attract, entangle with, and keep customers.

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  • Giving Tuesday: Support a Charity and Be A Force for Good

     Blogs   November 30, 2020  

    Looking back over 2020, it has been an especially challenging time for nonprofit organizations, many of whom are on the front lines of the COVID-19 pandemic. From hospitals to food banks, our members know how much suffering continues and how much more work is needed to help our communities of need. You can help.

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  • Beyond Profit Podcast: A Discussion on Water Conservation with Mark-Hans Richer

     Blogs   November 23, 2020  

    In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Mark-Hans Richer, chief marketing and innovation officer at Fortune Brands Plumbing Group, to discuss Moen’s commitment to water conservation, how business leaders can address pressing problems, and more.

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  • Insights from the ANA Multicultural Marketing & Diversity Conference

     Blogs   November 19, 2020  

    The ANA just held our Multicultural Marketing & Diversity Conference, presented by Pandora. Despite being virtual this year, the conference was filled with rich learning. Below are Bill Duggan’s takeaways for select sessions.

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  • The 15 Best Quotes From the 2020 ANA Masters of Marketing Week

     Blogs   November 18, 2020  

    In late October, the 2020 ANA Masters of Marketing Week was held with a bit of a different feel: This year’s version of the biggest event in marketing was entirely virtual. From the dozens of wonderful presentations, we have selected our 15 favorite quotes from the event.

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  • There’s Never Been a Better Time to Be Better

     Blogs   November 18, 2020  

    The most common theme from the recent ANA Masters of Marketing Week, “Force for Good. Force for Growth,” wasn’t about pivoting, doubling down, or even digital transformation. It was about empathy.

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