Blogs
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The Pandemic’s Effect on Marketing, Why AI Will Change Agencies, and More
Blogs May 6, 2020In three months, the coronavirus has forced economic changes that will affect people’s lives for the better part of the next decade, if not longer. This, and other highlights from the month of April in ANA magazine.
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3 Ways Your Brand Can Work with Virtual Influencers
Blogs May 5, 2020Brands need fresh, innovative ways to appeal to new audiences while artfully retaining already hard-earned fans. Partnering with a virtual influencer is a proven strategy to accomplish this goal, giving brands new, direct access to younger generations as they age into the consumer market.
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Giving Is More Important Than Ever During the Pandemic Crisis
Blogs May 4, 2020As the COVID-19 pandemic continues its devastating toll, nonprofit organizations — including a large portion of ANA members — work on the front lines to provide needed relief. Take a moment on Giving Tuesday to participate, but do not stop there!
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Top Email Marketing Award Honors for 2020 Go To…
Blogs May 1, 2020We are excited to announce the winners for the 2020 ANA Email Experience Council’s Awards. These awards help shine a light on the best and brightest in our community.
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CFOs Ought to Know
Blogs April 30, 2020In the digital ad business, CMOs take all the heat when things go awry. Yet it’s the CFOs that get robbed blind every day and never seem to do anything about it. That’s because most don’t know enough to know how badly they are getting swindled.
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Experience Will Drive the New Normal Post-COVID-19
Blogs April 29, 2020What inventions and innovations will emerge during this time that will change our lives as we know it? David Shulman, chief experience officer at VMLY&R, shares his thoughts.
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The In-House Agency Advantage
Blogs April 28, 2020T. Alex Blum and Andrea B. Ruskin of Blum Consulting Partners explain how to leverage your internal teams during COVID-19.
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Beyond Profit Podcast: A Discussion with DoSomething.org CEO Aria Finger
Blogs April 27, 2020Beyond Profit host Ken Beaulieu sits down with DoSomething CEO Aria Finger to discuss the organization’s remarkable response to the COVID-19 crisis, how it partners with brands to extend the scope and impact of its campaigns, and more.
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Dampening COVID-19’s Effects with AB InBev and Hyundai
Blogs April 27, 2020In the midst of our global pandemic, conscientious brands are looking for ways to combat COVID-19 and its effects. In some cases, these brands have to think outside the box to make their contributions.
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Black Swans, The Coronavirus, and Digital Advertising
Blogs April 23, 2020The coronavirus pandemic is that extraordinary Black Swan event everyone fears, yet for which no one can be fully prepared.
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Chris Schermer’s Insight into Working with Red Wing Shoes
Blogs April 23, 2020Chris Schermer, president of the B2 Award-winning agency SCHERMER, knows today’s B2B marketers are under pressure to generate sales. But when it came to his work with the Red Wing Shoe Company, his agency was sure to balance the drive for sales with a push for brand awareness. In a Q&A with the ANA’s Denise McDevitt, Schermer breaks down how his team did work that snagged a B2 Award.
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You’re Sitting on a Golden Brand Building Opportunity — Don’t Waste it
Blogs April 23, 2020If you have the budget, now is the best time to build the brand of your business. Here’s why.
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5 ANA Resources for Working from Home
Blogs April 22, 2020The ANA has ample resources to help marketers enrich their knowledge and improve their skills while working from home. Here are five things to get you started.
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The Future of Work Is Holistic, Virtual, and Remote
Blogs April 22, 2020With the current pandemic altering how people live in both their personal and professional lives, the recent changes to the workforce are more apparent — and, if anything, our use of technology can be used to help mitigate losses and allow new workflows to be efficient.
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When it Comes to Programmatic Digital, the “Same-Old, Same-Old” Isn’t Working
Blogs April 21, 2020Media’s murky supply chain, wrought by fraud and congested with too many intermediaries between advertisers and publishers, continues to serve up challenges for digital media advertisers.
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Brands Stepping Up with Purpose
Blogs April 20, 2020As the COVID-19 pandemic continues to rampage across the globe, with seemingly no end in sight, has there ever been a greater need for brands to activate their purpose or reason for being beyond profit?
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This Blog Post Has Nothing to Do with the Coronavirus
Blogs April 17, 2020Five years after allegations about media rebates set the marketing industry on edge, trust is still an issue. The ANA’s Andrew Eitelbach highlights this and other stories from ANA magazine that you can’t miss.
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5 Inspirational Quotes from Marketing Leaders
Blogs April 16, 2020No matter who you are, you’re probably not thrilled with how 2020 has gone so far. With that in mind, we’ve combed through our content catalog and have pulled together five inspiring quotes from marketing leaders that may bring you some hope and comfort during these troubled times.
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Quickly Pivoting Your Loyalty Programs and Promotions in a Pandemic
Blogs April 15, 2020Consumers’ preferences, attitudes, and behaviors are heavily influenced by social, economic, and political factors. Marketers must often deal with sudden shifts in these areas; however, the COVID-19 pandemic has significantly affected almost every aspect of our lives in unprecedented ways.
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Disney’s Worldwide Reaction to COVID-19 and Etsy’s Army of Mask-Makers
Blogs April 14, 2020This week, the ANA’s Michael Berberich highlights how Disney and Etsy are adapting to the novel coronavirus pandemic and provides resources for marketers looking to stay on the leading edge.
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