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  • The Intersection of Direct Mail and Digital

     Blogs   September 30, 2020  

    The ANA’s Bill Duggan recently spoke with Bob Dixon, product technology innovation director at the United States Postal Service, for an ANA event. This Q&A has been lightly edited.

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  • Drip Email Marketing: A Vital Tool for Nurturing Leads Progressively

     Blogs   September 29, 2020  

    Email marketing is the lifeline for most brands and marketers. The success of email though is increasingly tied to drip emails, as they effectively educate leads and help them make the right choice when they are ready to purchase.

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  • Can Digital Media Continue to Thrive?

     Blogs   September 24, 2020  

    The internet and advertising were made for each other. In fact, in many ways advertising provided the crucial support for the internet and mobile’s unprecedented growth through the infusion of the massive revenue it generated.

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  • Insights from the ANA Media and Measurement Conference

     Blogs   September 24, 2020  

    The ANA just held our Media and Measurement Conference, virtually of course, presented by A+E Networks. Bill Duggan shares key takeaways from each of the speakers at the conference.

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  • The Cost of Feedback Is Nominal, the Value Significant

     Blogs   September 23, 2020  

    Everyone agrees that giving and receiving feedback are vital to a successful creative process. But if that’s the case, why are advertisers and their agencies falling short when it comes to feedback? AARM’s Cliff Campeau explains.

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  • Beyond Profit Podcast: A Discussion with Curaleaf CMO Jason White

     Blogs   September 21, 2020  

    Jason White, CMO at Curaleaf, joins host Ken Beaulieu on the Beyond Profit podcast to discuss the company’s purpose, its marketing strategy, his thoughts on bias in advertising and prison reform, and much more.

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  • The Latest From ANA Magazine

     Blogs   September 17, 2020  

    Important conversations are being had all over the country, and the marketing industry can’t get left behind. Here are ANA magazine’s August highlights, including a guide for effecting real change in your organization, a look at how the pandemic is changing media spending, and the latest on brand safety.

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  • How Diversity and Inclusion Campaigns Drive Brand Outcomes

     Blogs   September 15, 2020  

    In today’s business environment and economic climate, it is important for marketers to develop strategies and create advertising campaigns that drive greater business outcomes. Brands specifically embracing diversity and inclusion are seeing increased business results across each stage of the purchase funnel, and VAB has developed the case studies to prove it.

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  • A Spotlight on Purpose: Ten Questions for Mars, Inc. Executive Andy Pharoah

    Blogs   September 14, 2020  

    Purpose isn’t just a strategic concept at Mars, Inc. — it’s a guiding principle that drives how the company does business. RepTrak EVP Stephen Hahn-Griffiths spoke with Andy Pharoah, VP of corporate affairs and sustainability at Mars Inc., who provided perspective on 10 key areas of purpose.

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  • How ANA Magazine Controls Its Chaos

     Blogs   September 10, 2020  

    A rigorous process is necessary to build credibility and ensure the quality and accuracy of the content that runs in ANA magazine. Editor-in-chief Andrew Eitelbach shares how the ANA magazine team leverages Trello to transform chaos into that rigorous process.

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  • Time for Marketers to Reset Their Vernacular, Too?

     Blogs   September 8, 2020  

    As marketers face a crossroads — and alter both their internal practices and their overall messaging to reflect the larger changes throughout society — they may also consider reevaluating their marketing lexicon and the language they use to communicate with their constituents, customers, and the public.

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  • What 20 Years of the Multicultural Excellence Awards Can Teach Us

     Blogs   September 3, 2020  

    For 20 years, the Multicultural Excellence Awards have celebrated inclusivity and diversity in advertising, showcasing why committing to creating a better and more equal world is necessary and how influential marketing can truly be. Let’s take a look at what made those campaigns so powerful and inspiring.

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  • What Brands Can Expect With Sports TV Back

     Blogs   September 1, 2020  

    The COVID-19 crisis has made clear how we as a society rely on entertainment to enjoy ourselves. In other words, we’ve been dearly missing our movie theaters, our crowded concert halls, and — especially when it comes to marketing — our live sports. Here are a few technology-driven developments marketers can expect to see when tuning into games tonight and in the weeks ahead.

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  • Beyond Profit Podcast: Ethics Expert Rob Chestnut on Acting with Integrity

     Blogs   August 31, 2020  

    Beyond Profit host Ken Beaulieu catches up with Rob Chestnut, a former chief ethics officer at Airbnb, to discuss why acting with integrity is a business advantage.

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  • Poolside Reading

     Blogs   August 27, 2020  

    Whether you’re relaxing poolside or burning the midnight oil, clear your August haze with these cool insights and hot tips from ANA magazine.

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  • Purpose in a Perfect Storm

     Blogs   August 25, 2020  

    There is no doubt that purpose will be more important than ever having been hit by unprecedented change this year. Not just brand purpose, but rather enterprise-wide purpose that guides an organization and that ladders up to how the organization behaves in its actions and reactions.

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  • Best Practice Guidelines for Agency Search Consultants

     Blogs   August 11, 2020  

    The ANA has partnered with the 4A’s to develop best practice guidelines for agency search consultants. These guidelines are intended to align the interests of marketers and agencies around agency searches and make the process clear and beneficial for all parties.

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  • How B2B Marketers Can Differentiate to Win

    Blogs   August 5, 2020  

    At this point, the COVID-19 pandemic has forced us to face a new reality that there’s no true boundary between work and personal time. In the same way, there aren’t clean lines between what’s only consumer and what’s considered business. In order to meet these evolving B2B buyer preferences and needs, B2B marketers have a greater call to action to differentiate.

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  • Beyond Profit Podcast: A Discussion with Standard Textile’s Judy Sroufe

     Blogs   August 3, 2020  

    Beyond Profit host Ken Beaulieu sits down with Judy Sroufe, VP of brand marketing and communications at Standard Textile, to discuss how the company defined its purpose, gained internal consensus for it, and the lessons learned along the way.

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  • Keen Interest in the ANA’s List of Certified Diverse Suppliers

     Blogs   July 28, 2020  

    Last week ANA released our initial list of “Certified Diverse Suppliers for Advertising and Marketing.” The list consists of more than 100 companies — agencies, media, production, promotion, research, and more.

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