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  • 7 Tips From the 2020 REGGIE Awards

     Blogs   June 11, 2020  

    The ANA REGGIE Awards have been showcasing the best and most inspirational marketing campaigns since 1983. Often, the best campaigns are the ones that challenge us, inspire us, and make us think and feel differently. In this presentation, we will cover seven tips from award-winning campaigns that you can apply to your own work.

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  • Of Discounts and Daffodils

     Blogs   June 10, 2020  

    Dollar General and Scotts Miracle-Gro are just two brands that have risen to the challenge of adapting to the novel coronavirus crisis. Plus, ANA resources to help your brand adapt to the changing COVID-19 landscape.

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  • Adjusting Marketing Budgets Is Multi-Dimensional

     Blogs   June 9, 2020  

    When the year began, few could have predicted the level of upheaval the economy would experience as a result of the COVID-19 pandemic. Organizations have sprung into action, many slashing advertising spend, along with other expenses, as they seek to offset dramatic reductions in revenue and to deal with mounting cash flow challenges.

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  • 5 Resources for ANA Members Working from Home

     Blogs   June 4, 2020  

    The ANA provides its enterprising members with a wealth of great resources — many of them accessible even while practicing social distancing. Here are five ANA benefits that members can use to drive meaningful brand growth no matter where their office is currently located.

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  • President Trump's Executive Order on Social Media Platform Censorship

     Blogs   June 3, 2020  

    Douglas J. Wood, general counsel for the ANA and a partner at Reed Smith, shares his thoughts on President Trump’s Executive Order on Preventing Online Censorship, his call for reform under the Communications Decency Act, and the importance of the First Amendment.

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  • Beyond Profit Podcast: A Discussion with SAP CMO Alicia Tillman

     Blogs   May 27, 2020  

    Beyond Profit host Ken Beaulieu catches up with Alicia Tillman, CMO at SAP, to discuss how purpose guides decision-making, the brand’s response to the crisis, how marketing will evolve, and more.

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  • How Local Will Lead the Way Out of the Crisis

     Blogs   May 27, 2020  

    Businesses of all types and sizes are struggling to get back on their feet as a result of COVID’s gut punch, from local restaurants, car dealerships, and retailers to national travel and hospitality chains. Steve Lanzano, president and CEO of TVB, believes local markets will be where businesses spark back to life again — and local television will be the best conduit to get there.

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  • B2B Marketing Gets Personal(ized)

     Blogs   May 26, 2020  

    B2B marketers in North America and Europe are looking to “get personal” with their marketing communications in 2020 and beyond, according to new research.

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  • 5 Ways Marketing Could Be Different Post-COVID-19

     Blogs   May 25, 2020  

    Though the COVID-19 pandemic has created uncertainty across every facet of society, one thing is clear: The world will never be the same again. Here are five predictions on how marketing could evolve after the pandemic ends.

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  • Key Word Blocking, Ad Blocking and COVID-19

     Blogs   May 21, 2020  

    Recently, Representative Adam Schiff (CA-28) sent a letter to ANA and several other advertising-oriented associations raising concerns about the placement of advertising in light of the coronavirus pandemic.

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  • Designing a Personalization Go-To-Market Strategy

     Blogs   May 21, 2020  

    Dynamic creative optimization (DCO) is a technology that uses data to choose – in real time – the most relevant set of visual components to show, optimizing the brand’s creative message to be more personal to the user. In this SlideShare, Innovid provides best practices for your DCO strategy.

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  • Miller Lite and Chipotle Crush Social to Keep Their Brands Fresh During COVID-19

     Blogs   May 20, 2020  

    Miller Lite gains some very valuable advertising in ESPN's popular documentary The Last Dance, and Chipotle engages house-bound fans on Tik Tok. Plus, ANA resources to help your brand adapt to the changing COVID-19 landscape.

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  • The Future of Brand Lift Studies Is Brand Intender Rate

     Blogs   May 19, 2020  

    Traditional brand lift studies are valuable, but they fail to give brands a complete picture of their audience, or the impact of their marketing. Brand intender rate (BIR) is a new way to look at campaign performance and optimization.

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  • Why Inbox Zero Is a Waste of Time and What You Should Do Instead

     Blogs   May 14, 2020  

    Chasing the fabled empty inbox is a Sisyphean task that can end up costing more time than it saves. The ANA’s Andrew Eitelbach offers some alternatives to the endless pursuit of “inbox zero.”

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  • Retail’s New Reality

     Blogs   May 13, 2020  

    It comes as no surprise that retailers are struggling as COVID-19 continues to take its toll across the globe. With social distancing and lockdowns still in effect in many key cities, storefronts and shopping malls remain empty and closed as restless shoppers sit at home.

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  • California’s Privacy Patchwork Demonstrates the Challenges of Multiple Laws

     Blogs   May 11, 2020  

    The potential disruptive impact of multiple state privacy laws creating a patchwork quilt of inconsistent or conflicting restrictions has been spotlighted for some time.

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  • Beyond Profit Podcast: A Discussion with Rishad Tobaccowala on Staying Human

     Blogs   May 11, 2020  

    Beyond Profit host Ken Beaulieu sits down with Rishad Tobaccowala to discuss some of the key insights from his book, "Restoring the Soul of Business: Staying Human in the Age of Data" and why the world has too much math and too little meaning.

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  • Data: First Harvard Business Review, Then the ANA Trust Consortium

     Blogs   May 11, 2020  

    A tremendous amount of money is spent on data for media buying decisions, specifically third-party audience data. A new white paper from the ANA Trust Consortium recommends five criteria to focus on when evaluating data.

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  • How CVS Health Is Encouraging Patients to Stay Home in Response to COVID-19

     Blogs   May 8, 2020  

    As the COVID-19 pandemic continues to affect the lives of people around the world, some brands are standing out by adapting to the times. Here’s how CVS Health and Comcast are making a difference for their customers and driving brand affinity.

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  • Amid Chaos, COVID-19 Creates a Unique Opportunity for Brands

     Blogs   May 7, 2020  

    Many marketers have pulled back their advertising in response to COVID-19. The buy-side is wise to adjust its spending, but halting marketing efforts entirely is bad for business, the economy and even consumers.

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