Blogs
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How to Obtain Strong Metrics for IT Software Success Stories
Blogs January 31, 2019Measuring the financial benefits of your IT software solutions can be challenging. Dave Schafer details his step-by-step plan for gathering the data you need to tell your IT success story.
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Washington State Privacy Bill Threatens Further Balkanized Regulation
Blogs January 30, 2019A “GDPR-style” online privacy bill has been introduced in the Washington Legislature.
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My All-Time Favorite Super Bowl Commercial
Blogs January 30, 2019The week before Super Bowl Sunday, ANA Group EVP Bill Duggan recalls his all-time favorite Super Bowl ad.
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5 Brand Purpose Myth Busters
Blogs January 28, 2019Brand purpose is a hot-button topic these days, but do marketers have their facts straight? Besty Henning of AHA busts five common brand purpose myths.
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Cleaning Up the Media Buying Supply Chain
Blogs January 25, 2019Blockchain technology is revolutionizing many aspects of the marketing industry. Here’s how it might help clean up the media buying supply chain.
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Federal Judge Blocks Census “Citizenship Question” – Good News for the Marketing Industry
Blogs January 24, 2019A federal judge has blocked the Commerce Department from including a citizenship question on the 2020 Census. Here's why that's good for ANA members.
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Citizenship Question Under Increased Fire
Blogs January 18, 2019ANA has been an outspoken critic of the inclusion of a citizenship question in the 2020 census due to the negative impact it would have on advertising.
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Remembering Barbara Proctor, the First African-American Woman to Own an Advertising Agency
Blogs January 18, 2019The ANA remembers Barbara Proctor, the first African-American woman to own an advertising agency.
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Using a Marketing-Driven Approach to Recruit Talent
Blogs January 11, 2019Marketers need to approach recruitment with the same drive they have when it comes to their customers. Elliot Lum shares his thoughts.
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Social Influence: Leveraging the Power of Influencers to Build Brand Advocacy
Blogs January 8, 2019Amy Belton of Social Media Link shares key takeaways from the last Influencer Marketing Committee meeting of 2018.
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Farewell and Thank You to Cynthia Perkins-Roberts
Blogs January 4, 2019The ANA fondly remembers Cynthia Perkins-Roberts, who blazed a trail for multicultural and inclusive marketing and was an advocate for marketers everywhere.
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Growth in 2019: A Legal Perspective
Blogs January 2, 2019Doug Wood of Reed Smith provides an outlook on legal challenges marketers who care about growth need to keep in mind in 2019.
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