Beyond Profit Podcast: A Discussion with BeenThereDoneThat’s Nikki Crumpton

Speed can kill out on the open road, but it’s the force that drives the unique business model of BeenThereDoneThat. This trailblazing agency has built a community of the world’s top chief strategy and chief creative officers, who work quickly and smartly to address the biggest questions of time-starved marketers — including how to authentically activate a brand’s purpose. In this episode of Beyond Profit, a podcast of the ANA Center for Brand Purpose, host Ken Beaulieu catches up with Nikki Crumpton, chief strategy officer at BeenThereDoneThat, to discuss the agency’s work during the COVID-19 pandemic, the importance of staying true to your purpose in a crisis, how to drive a purpose strategy, and more.