Champions of Growth Podcast - Talent and the Marketing Organization

The ANA Champions of Growth Podcast covers the issues that impact marketers in creating a stronger and more sustainable economic future for our brands and the people they serve. Each month, we'll focus on one of the twelve growth points of the ANA Growth Agenda -- this month's focus is on Talent and the Marketing Organization.

Paul Robinson, the ANA's Director of Commerce & Content Marketing, sits down with Geoff Colon, the Head of the Brand Content Studio at Microsoft, to discuss the challenges of hiring and retaining talent, how to balance the need for generalists and specialists, and creating bench strength within the marketing organization.