Half-day Virtual | Marketing Training and Professional Development

B2B Growth Marketing: Proven Strategies for Generating Predictable Revenue (Virtual)

Half-day Virtual

In this workshop, you will learn how to develop robust growth strategies, integrate sales and marketing efforts, and build a culture that embraces continuous improvement and innovation in the B2B landscape. You will construct a growth strategy that aligns with business objectives, identify key growth channels, and develop a better understanding of the B2B customer journey.

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B2B Marketing Begins with Buyer Insights (101) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn the foundations of successful end-to-end B2B marketing strategy, including meeting customers' expectations and gaining insights on buyers' behavior and journey.

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B2B Marketing Playbook: Demand Generation, Content Marketing and Subscription Marketing (301) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn how to generate qualified leads for follow up by sales using key strategies, including demand generation, content marketing, and subscription marketing.

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B2B Marketing Playbook: Differentiate Your Brand and Deliver Consistent Customer Experiences (501) (Virtual)

Half-day Virtual

Many brands struggle to deliver one consistent message. This virtual workshop will teach you how to position your brand for competitive advantage by striking the right balance between branding and other marketing plays. You will learn how to differentiate your brand from competitors and deliver consistent end-to-end customer experiences.

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B2B Marketing Playbook: Sales Enablement, Employee Ambassadors and Account-based Marketing (ABM) (401) (Virtual)

Half-day Virtual

In this virtual workshop, you will learn how to overcome internal barriers between marketers and sales teams to avoid customer confusion and weaker sales results. You will be able to align marketing with sales to define needs, market the employer brand to help your company recruit and retain employees, utilize employee ambassadors to increase social media reach, and develop a focus on account-based marketing.

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Behind the Numbers: Applying Context to Digital Data & Creating Effective Reports (201) (Virtual)

Half-day Virtual

In this workshop, participants will learn how to apply analytics and develop metrics to track different channels, such as paid search and email campaigns.

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Best Practices for Content Marketing Strategies (101) (Virtual Open Enrollment)

Half-day Virtual

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

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Best Practices for Content Marketing Strategies (101) (Virtual)

Half-day Virtual

In this live, instructor-led virtual workshop, you will learn successful approaches to building a solid, strategic framework of best practices for your content marketing.

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Best Practices for Effective Multicultural Marketing Campaigns (Virtual)

Half-day Virtual

In this workshop, we will review a number of best practices for multicultural marketing that render enviable ROI and brand loyalty.

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Best Practices to Strengthen Your Content Marketing (201) (Virtual)

Half-day Virtual

In this virtual hands-on workshop, you learn how to make content marketing even more effective by addressing four critical elements.

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Brand Activations that Drive Results (Virtual Open Enrollment)

Half-day Virtual

During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.

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Brand Activations that Drive Results (Virtual)

Half-day Virtual

During this half day virtual workshop, we will focus on some of the most essential and effective methods of bringing your brand to life and delighting your consumers. These include Promotions, Experiences, Events, Sponsorships, and Cause Marketing.

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Brand Building with Customer Insights (Virtual Open Enrollment)

Half-day Virtual

This virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

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Brand Building with Customer Insights (Virtual)

Half-day Virtual

This virtual workshop will help you understand your customers better in order to improve your brand’s relevancy. It breaks down the key components of brand building in a way that will engage you, build your knowledge, and reveal practical insights and initiatives that you can use to build your brand and bottom line.

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Briefing for Success (Virtual Open Enrollment)

Half-day Virtual

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

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Briefing for Success (Virtual)

Half-day Virtual

This virtual workshop guides you through best practices to develop effective communications, assess creative briefs and provide creative feedback.

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Building a Brand Management Framework (201) (Virtual)

Half-day Virtual

This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

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Building a Brand Management Framework (Virtual Open Enrollment)

Half-day Virtual

This workshop has been designed to help marketers understand how to build a more effective brand for their business, that will drive value and engage customers in long term relationships.

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Cascading Brief Design (Virtual Open Enrollment)

Half-day Virtual

In this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

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Cascading Brief Design (Virtual)

Half-day Virtual

In this virtual workshop, facilitated by a leading expert with agency, consulting, and academic experience, you will learn how to develop and manage great campaigns by implementing a best-in-class briefing architecture.

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