How Brands Navigate a Route for Direct Mail Marketing
Companies such as American Express and Seaboard Foods are bullish on sending their messages through what is considered a very "sticky" channel
Despite the dizzying and proliferating number of digital channels available, marketers continue to rely on an old standby to better serve existing customers, land new ones, and generate revenue: direct mail. And while the bulk of marketers are boosting their direct mail investments this year, per a recent study, they need to tread carefully due to a spate of postal rate hikes imposed by the United States Postal Service.
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