Fetch Gears Up for Super Bowl Ad Featuring $1.2 Million Giveaway
The rewards play could yield benefits for brand partners looking to cultivate their loyalty marketing
The rewards app Fetch is gearing up for its first Super Bowl ad. During the final two minutes of this year's championship game, which takes place February 9 at the Caesars Superdome in New Orleans, Fetch will give away $10,000 to 120 winners — one for every second of the remaining two minutes of regulation game time — and announce the recipients in a first-of-its-kind livestream on the Fetch app. For companies partnering with Fetch, the ad play could help amp up their loyalty marketing efforts.
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