Talent and Marketing Organization
Continued growth can only be sustained by talent that is increasingly capable, highly skilled, and diverse. Attracting and developing this talent requires an end-to-end, systematic approach that starts at the academic level, progresses through the current marketing organization, and culminates at the senior leadership ranks.
The ANA’s Approach
We launched the industry's first campaign to elevate marketing as a career of choice, formed the bridge that connects the advertising, marketing and academic communities, published multiple research reports to help brands effectively structure their organizations, and put our full weight behind continually developing the skills of all marketers.
CMO Growth Council
The CMO Growth Council was established in 2018 to assemble the most vibrant, diverse, and dynamic force of chief marketers from some of the world’s most successful brands. Its ultimate aim is to support the international community with a first-of-its-kind roadmap for driving business growth through marketing.
Agenda Items
This growth priority directly influences key industry concerns the ANA is addressing to drive business, brand, and industry growth.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
ASK Answers
How to Write Better Job Descriptions
ANA’s Ask the Expert research service answers the question, “I’m just not getting the candidates I want. Do you have any best practices or guidelines to make sure my job descriptions are the best they can be?”
Event Recaps
Developing a Culture of High Performance: Lessons from Citi
During a session at the ANA’s 2025 Future of Marketing Leadership Conference, the audience learned how to use four tools for developing the kind of culture that promotes high-performing teams from Alex Craddock, chief marketing and content officer at Citi.
Podcast Clips
Marketers Need to Get Better at Marketing Their Efforts Within the Organization
Along with embracing profit-related KPIs, Mastercard’s Raja Rajamannar says that marketers simply must get better at promoting their efforts across the organization in order to get the support and investments needed for success.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- 3 Steps to Marketing Planning Success (Micro)
- 3 Steps to Unlocking Your Creative Potential (Micro)
- Agency Whispering (Half Day)
Webinars
No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- LGBTQ+ Forum
- Analytics & Data Science Committee
- In-House Agency Committee
- Advertising Financial Management Committee
- Agency Relations Committee