Marketing Organization and Agency Management
Structure and organization represent some of the most important decisions senior marketers can make when looking to optimize the overall marketing function.
The ANA has partnered with industry leaders in ongoing research to define the future of organizing for an optimal business performance that improves budget priorities, roles and responsibilities, agencies, and both in-house and external support functions.
The Challenge
Creating a marketing structure to deliver a constant level of quality while leveraging internal brand ambassadors and allowing for an adaptive agency management program can be tricky and foster inefficient trial-and-error processes to strike the right balance.
The ANA’s Response
Our research reports, including last year's "Payment Terms: Current Practices for Marketing Services," can give you and your brands the information — and the leg up — needed to organize effectively.
Latest Content
Articles, insights, research, and more to advance your marketing and advertising.
Leading Edge
Resource List of Certified Diverse Suppliers for Marketing/Advertising
To help the marketing/advertising community, the ANA has curated a list of certified diverse suppliers that work in our industry.
ASK Answers
CMO Trends and Best Practices
What are CMOs current concerns, and how are they overseeing marketing at their companies?
Event Recaps
Adobe and Demandlab: The Keys to Managing Campaign Operations at the Enterprise Scale
A deep dive into why marketing campaign execution takes longer than expected and how enterprise organizations can optimize their operations through process mapping, resource allocation, and quality assurance strategies.
Featured Events
National, regional, and online events to help you learn and grow throughout the year.
Training
Equipping marketers with the skills they need to advance their careers, their brands, and the industry.
- Agency Whispering (Half Day)
- Aligning Marketing to Sales (Full Day)
- Aligning Marketing to Sales (Half Day)
1-Day Conferences
No events are currently scheduled. Please check back for future events or click the button below to see all available 1-day conferences.
Webinars
No events are currently scheduled. Please check back for future events or click the button below to see all available webinars.
Committees
Bringing marketers together to learn from each other and debate new approaches and solutions to industry hurdles.
A benefit of ANA membership, committee meetings feature a mix of member case studies, perspective from outside experts, and benchmarking/best-practice sharing that drive thought leadership on key industry issues. Each ANA committee meets three to four times per year and can be attended in person or remotely. Depending on the committee, 10 to 30 participants may attend — big enough for diversity of opinion, yet small enough for more intimate exchanges.
- In-House Agency Committee
- Advertising Financial Management Committee
- Agency Relations Committee
- Email Excellence Center Committee
- Marketing Operations and Transformation Forum
- Production Management Committee