Competitive pay, good benefits, and work-life balance are often no longer enough for companies to attract and retain the best marketing talent. Brands and companies must offer tools that allow employees to continue on a path toward growth and have clear values and a vision that goes above and beyond driving business performance and delivers meaningful and measurable societal benefit.

Through the ANA Center for Brand Purpose and the Talent Forward Alliance, a cross-industry initiative committed to inspiring and accelerating the development of exceptional talent across all levels to prepare for marketing and advertising's future, among other initiatives, the ANA is accelerating professional development and helping brands across the industry attract top marketing talent by aligning with their priorities.