B2B Committee Meeting: Marketing to Small Businesses in a Post-Pandemic World

I. WELCOME REMARKS (11:00 – 11:10 am ET)

II. MARKETING TO SMALL BUSINESSES IN A POST-PANDEMIC WORLD (11:10 am – 11:40 am ET)

Join Scott Omelianuk, Editor-in-Chief, Inc. Media, and Dan Gliatta, Founder, Cargo, as they discuss the current and future state of small business (SMBs).  Any enterprise brand that markets and sells to SMBs will learn what worked before will not work going forward. Seismic shifts in consumer, work style, and operating behaviors have forever transformed the small business landscape. Scott and Dan will share research and applicable insights on SMB mindsets, needs, behaviors, and barriers that will forever impact how to best market and sell to them, both today and tomorrow.

Key Takeaways:

• Insights on SMB mindsets, needs, and behaviors as well as barriers that will forever impact how to best market and sell to them, both today and tomorrow.

Speakers:


Scott Omelianuk
Editor-in-Chief
Inc. Media

Dan Gliatta
Founder | Chief Growth Officer
Cargo

III. Q&A (11:40 am – 11:50 am ET)

IV. ROUNDTABLE DISCUSSION (11:50 am – 12:20 pm ET)

Concluding this event, we will discuss an overview of what was learned and discussed so that may benefit from insights shared. This will allow attendees to contribute to a robust discussion of the meeting, keynote presentation, related subject concepts, and/or pain points. We hope that you stay for this part of the meeting as it is a great way to network, learn, and of course drive growth: for your career, company, our collective industry, and the field of B2B Marketing.

V. CLOSING REMARKS (12:20 pm ET – 12:30 pm ET) 

(Schedule subject to change)