B2B Committee, Midwest Chapter

The ANA's B2B committees focus on the unique challenges facing B2B marketers, including product marketing, demand generation, lead generation, marketing communications strategy, employer marketing, the marketing/sales relationship, measurement, ROI and more. Each committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective roles and organizations. B2B committees enhance B2B marketing throughout the marketing industry as a whole.

The B2B Committee, Midwest Chapter brings together client-side marketers and marketing solutions providers and leverages their crucial marketing partnership to address challenges in the B2B marketing industry.

National Committee Chairs:

• David Blackburn, Director and Head of Digital Marketing, ProShares
• Roopa Maniktala, Marketing Program Director in Field Marketing, IBM Americas

Contact the ANA staff managing the B2B Committee, Midwest Chapter:

• Bill Zengel, SVP
• Sonia David, VP

The ANA also offers these national and regional chapters of the B2B Committee:

• B2B Committee

The B2B Committee, Midwest Chapter is open to all client-side marketer members as well as Platinum and Gold-level solutions provider members.

Request to Join

Resources

• ANA Business Marketing Practice
  Learn more about what the ANA has to offer B2B marketers, including on-demand content, monthly webinars, one-day conferences, and more.
• Discover the latest in B2B marketing at the 2025 Masters of B2B Marketing Conference in Naples, Fla., from June 2–4. Explore cutting-edge strategies, mingle with industry leaders, and celebrate top performers at the B2 Awards Gala. Register now to secure your spot and unlock valuable insights for your business!
• Enter the 2025 ANA B2 Awards: For nearly half a century, the ANA B2 Awards have been and are the pinnacle of Business Marketing - attracting the 'best of the best' globally, nationally, and locally. This year, there are 40+ categories that have evolved to reflect the growing role of B2B marketing and the rapid changes in our industry. The B2 Awards are thoughtfully crafted to reflect today’s wide-ranging forms of B2B marketing practices — from traditional tactics used in innovative ways to rapidly changing technologies. The award categories are inclusive and recognize excellence in solutions and campaigns of all sizes, budgets, and scopes. The 2024 ANA B2 Award program is accepting entries until February 21, 2025. Visit www.b2awards.com for more info.