Blogs
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The Future Is Entangled
Blogs August 7, 2019At the most basic level, many of the actions in health care fail because they view the user of the product or service as a patient rather than as a person. Here are two current trends that brighten the outlook for what’s ahead.
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The Power of Love with Dunkin’ CMO Tony Weisman
Blogs August 6, 2019Tony Weisman, CMO at Dunkin’ Brands, shares how Dunkin’ fosters that brand love and gives a preview of his session at the 2019 ANA Masters of Marketing Week.
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How Yelp Can Build Brand Reputation
Blogs August 5, 2019Read an informative Q&A with Stephanie Rice, enterprise sales marketing manager at Yelp, who explains how marketers can best use the review platform to build brand reputation.
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A Matter of Trust
Blogs August 2, 2019Research from Edelman suggests that consumers are wary of brands using social issues as a marketing ploy. Here’s how marketers can work to build trust with younger audiences.
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Happy New Year?
Blogs August 1, 2019Californians celebrate the transition from one year to the next in unique and fun ways.
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Beyond Profit Podcast: A Discussion with Deb Malone
Blogs July 29, 2019In the latest episode of Beyond Profit, Deborah Malone, founder of The Internationalist talks about companies that are making a world of difference outside the U.S., her key takeaways from a new purpose playbook she wrote for the ANA, her concern about the rise of purpose-washing, and more.
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Beyond Profit Podcast: A Discussion with Jim Stengel
Blogs July 29, 2019In the latest episode Beyond Profit, Jim Stengel, a former global chief marketing officer at P&G and author of "Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies," discusses life and marketing purpose at P&G, why brand purpose isn't easy, the missing piece of the purpose puzzle, and more.
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Insight into the Power of Multicultural Marketing from Ayiko Broyard
Blogs July 29, 2019The ANA sat down with Ayiko Broyard, EVP of client services at Walton Isaacson, to get her insight on the power of multicultural marketing.
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What Buying Habits Tell Marketers About Each Generation
Blogs July 26, 2019Each generation has unique experiences, lifestyles, and demographics that influence their buying behaviors. Here’s how marketers can tap into those buying habits to communicate with each generation.
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Keeping the Vultures at Bay When It’s Time for a New Tech Partner
Blogs July 17, 2019Shane Taylor of AUDIENCEX provides advice for marketers who want to find the right tech partner but are wary of the vultures circling overhead.
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Managing In-House Agency Creative Content and Legal Concerns
Blogs July 16, 2019The ANA’s Bill Duggan provides insight into our new study, “Managing In-House Agency Creative Content and Legal Concerns.”
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Q&A with Walter Frye
Blogs July 15, 2019In advance of his presentation at this year’s ANA Digital and Social Media Conference, we caught up with Walter Frye, VP of global brand content and engagement at American Express, to talk influencer marketing.
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What Marketers Can Learn from Political Campaigns
Blogs July 15, 2019TV’s huge reach helps marketers raise awareness. But it’s also effective for bottom of the funnel sales.
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Four Appropriate Limitations On Agency Remuneration
Blogs July 10, 2019Cliff Campeau of AARM shares four examples of appropriate contract limitations for advertisers to place on agency revenue.
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Clean Up in Aisle 12. Sponsored by…
Blogs July 3, 2019Some of the world’s largest retailers have their sights set on garnering a larger share of the ad market. The potential to integrate target audience information with web browsing data, shopper data and location data to serve up relevant ads in an environment where consumers can immediately click-to-buy and receive their merchandise in a day or two has the potential to revolutionize the retail ad industry.
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Victory for the Marketing Industry on Citizenship Question for 2020 Census
Blogs July 3, 2019An ill-advised citizenship question will not be added to the 2020 census. This is a victory for the marketing industry overall and multicultural marketers in particular.
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5 Tactics to Improve Your Employer Branding In 2019
Blogs July 1, 2019Read on to unlock five tips that you need to improve your employer branding as you search for the right candidates for your company.
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Targeted Advertising Woefully Missing its Mark
Blogs June 28, 2019A recent study finds that the online terrain for targeted advertising is getting increasingly difficult for marketers to negotiate.
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Paving the Path to Digital In-House Success
Blogs June 26, 2019The ANA’s Molly Knol sat down with Josh Palau, VP of media strategy and platforms at Bayer Consumer Health, to get his thoughts on the process of in-housing and the tools necessary to make it work.
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Cultivating Brand Passion with Sephora’s Emeline Berlind
Blogs June 24, 2019Ahead of her session at the 2019 ANA Digital & Social Media Conference, Emeline Berlind sat down with us to share her thoughts on building brand loyalty and spotlighting Sephora’s diverse community of fans.
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