Blogs
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Planning for Success: Eight Priorities for CMOs Come 2020
Blogs April 19, 2019It’s never too soon to plan for the future. Here are eight things CMOs can expect the following from their agency ecosystem leading up to 2020.
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10 Highlights from #ANAMedia
Blogs April 18, 2019Bill Duggan recaps this year’s ANA Media Conference, which Peter Macey of Quantcast called “the bullhorn for the industry for greater efficiency, transparency and best practices in media.”
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Will Cooler Digital Screens Heat up CPG Sales?
Blogs April 17, 2019While the company deploying the new technology continues to play it cool, marketing experts see tremendous upside for consumer brands catering to retailers.
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If You Are Not Studying D2C Brands, Here Are Two Big Reasons to Start Now
Blogs April 16, 2019Direct-to-consumer brands have transformed shopping. Here are two big reasons why the D2C movement is gaining even more steam.
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Everyday Innovation with Kristi Argyilan
Blogs April 15, 2019Kristi Argyilan, SVP of marketing at Target, will be speaking at this year’s ANA Digital & Social Media Conference. Here, she shares her wisdom about creating a culture where innovation is driven by the basics.
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Innovation Is Everywhere — the Retail Experience in NYC
Blogs April 12, 2019Marketers are obsessed with innovation, but do they know it’s right under their noses? The ANA’s Paul Robinson shares insights from a recent Shopper/Commerce Marketing Committee meeting.
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Three Emerging Tech Trends Brands Need to Embrace to Make Personalization a Priority
Blogs April 11, 2019With the winter trinity of tech festivals behind us, let’s look at three major tech trends marketers need to bone up about for the next several months and beyond.
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Ad Associations Send Detailed Letter to Texas House on HB 4390
Blogs April 10, 2019Yesterday the Association of National Advertisers filed a joint letter with other leading ad trade associations in opposition to Texas HB 4390.
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ANA’s 2019 Influencer Marketing Guide and Playbook
Blogs April 10, 2019The ANA’s influencer marketing resources are everything you need to help establish and execute your influencer strategy.
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4 Tips for Improving Digital Media's Customer Experience
Blogs April 9, 2019Mike Herrick of Urban Airship shares his strategies for keeping customers invested in digital media.
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Trust Between Marketers and Agencies Is Earned
Blogs April 5, 2019There has been much recent debate about the level of trust in today’s advertising industry, and a just-released report from the ANA confirms that client-side marketers indeed have trust issues with their agency partners.
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Winning Product Launches: Case Studies in Tactic Selection
Blogs April 5, 2019When a company launches a new product or service, simple novelty won’t cut it with consumers. Here are some ways brands have pushed the envelope with their product launches.
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Improve Your Content Performance on Social Media
Blogs April 4, 2019Staying visible and relevant is key to successful social media marketing. Here are some tips to help marketers hone their campaigns.
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Beyond Profit Podcast: Engaging for Good, with David Hessekiel
Blogs April 3, 2019In the latest episode of the ANA Brand Purpose podcast, David Hessekiel joins ANA's Ken Beaulieu to discuss why recent research shows that brands need to take a stance on social issues in order to continue positive relationships with consumers
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The Bad Data Domino Effect: Far-Reaching Consequences of Inaccurate Location Data
Blogs April 3, 2019Inaccurate location data has the power to undermine an entire campaign. Here’s what marketers can do about it.
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Brands Need a More Organic Approach to Martech Strategy
Blogs April 2, 2019In the final installment of our series on decluttering marketing, get tips for streamlining your marketing technology.
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Intelligent Content Delivery Can Accelerate the Path to Sales
Blogs March 29, 2019Smart content delivery is the secret to moving buyers through the sales funnel. Here are some tips for serving the right content at the right time.
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Are You Measuring Influencer Marketing Wrong?
Blogs March 28, 2019Influencer marketing has become a key strategy in a marketer’s digital media plans. Are marketers taking the right steps to prove the ROI of their influencer campaigns?
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Navigating the Changing Media Landscape with Charlie Chappell
Blogs March 27, 2019Charlie Chappell, head of integrated media and communications planning at The Hershey Company, gives a sneak preview of his session at this year’s ANA Media Conference.
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Brands Must Customize Their Social Media to Spark Sharper Conversations with Customers and Prospects
Blogs March 26, 2019CMOs and marketers should look to Marie Kondo's decluttering techniques to generating more value from their social media channels.
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