Blogs
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Mobile Video Isn’t a Strategy, It’s a Stop on the Customer Journey
Blogs June 21, 2019Mobile video accounts for the lion’s share of total digital video consumption. Advertisers should take a customer-centric approach by allocating dollars to mobile video only when doing so aligns with the customer journey.
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Brand Safety Takes Center Stage in Cannes
Blogs June 21, 2019The ANA’s John Wolfe reports from Cannes on the launch of the Global Alliance for Responsible Media.
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Global CMO Growth Council Unveils Leadership Roadmap in Cannes
Blogs June 20, 2019In his latest dispatch from Cannes, the ANA’s John Wolfe shares a few highlights of the Global CMO Growth Council meeting.
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Why SMS Should Be a Strong Focus in Your Customer Engagement
Blogs June 19, 2019While some say that SMS (short messaging service) is making a comeback, the truth is that it never went away. Here are brands in four categories that weave SMS into their omnichannel customer experience.
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The ANA in Cannes
Blogs June 18, 2019The ANA’s John Wolfe shares his takeaways from the first day at Cannes Lions International Festival of Creativity.
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Be Direct, Be Outspoken, Be Consistent: Why Brand Authenticity Matters
Blogs June 17, 2019Brand authenticity is something that all consumers want to see, but what does it mean and why does it matter? Vicki Brakl, VP of integrated marketing at MNI Targeted Media, explains.
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ANA Joins Opposition to HHS Prescription Drug Price Disclosure Rule
Blogs June 14, 2019ANA has joined with Merck, Eli Lilly, and Amgen to bring a lawsuit to enjoin a HHS rule concerning prescription drugs that would otherwise blow significant holes in advertisers First Amendment protections.
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A Non-Gaming Brand’s Guide to Playable Ads
Blogs June 14, 2019For years, gaming developers have used playable ads to stand out in a competitive space. Here’s a look at how mobile advertisers across verticals — from Coca-Cola to PayPal — can, and do, utilize the format.
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Small Business Content Marketing Trends to Try in 2019
Blogs June 12, 2019Content marketing is essential for revenue and brand loyalty, but new trends appear and vanish at a lightning-fast pace. Here are five trends that will make a difference in your content marketing strategy this year.
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Beyond Profit Podcast: A Discussion with Kantar’s Leslie Pascaud
Blogs June 7, 2019In the latest episode of the ANA Brand Purpose podcast, Kantar's Leslie Pascaud joins the show to discuss the brand's purpose research, the importance of sparking a purpose movement, the challenges of identifying a purpose that is true to a brand, and much more.
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Happy Anniversary, ANA Transparency Report (With an Assist from Gary Vaynerchuk)
Blogs June 7, 2019Today, June 7, marks the three year anniversary of the release of An Independent Study of Media Transparency in the U.S. Advertising Industry. The ANA’s Bill Duggan shares his thoughts on the future of transparency today.
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Turning Purpose into Action: Q&A With SAP's Tillman
Blogs June 6, 2019Alicia Tillman is the global CMO of business software company SAP. We caught up with her to get her perspective on purpose-driven marketing.
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Why ‘Going Digital’ Is No Longer Enough for Print Magazines
Blogs June 5, 2019Publishers are now paying more attention to their digital efforts and have increased their focus on social media, video, newsletters, and podcasts to make up for the lack of profitability of printed content. But having a web presence is no longer enough.
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Why Businesses Must Grasp Millennial Thinking or Face Economic Calamity
Blogs June 3, 2019When it comes to shopping and buying, the millennial generation appears to play by its own rules. Gui Costin, consultant and author of Millennials Are Not Aliens, explains.
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Brave Decision Making Is an Investment in the Future of Your Brand
Blogs May 31, 2019How can brave decision making positively impact your business? Ashley Rosenow of Match Marketing Group explains.
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Things Are Looking Up for Marketing
Blogs May 29, 2019Organizational confidence in both marketing and marketers appears to be on the rise and zero-based budgeting (ZBB) has helped, not hindered, marketing’s resurgence.
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Paging Print Magazines
Blogs May 24, 2019The death of print media has been greatly exaggerated. Here are a few reasons why marketers should take a closer look at print magazines and possibly reconfigure their budgets to get their message out via ink on paper.
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Is the Corporate Website Still Relevant?
Blogs May 23, 2019We are no longer going online. We are living online. The corporate website must serve as a one-stop shop for everything connected to your brand.
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Balancing Short- and Long-Term Goals
Blogs May 23, 2019Toni Clayton-Hine, CMO, Americas, at Ernst & Young LLC, has spent her career driving growth for major B2B brands. We recently caught up with the marketing veteran, who will be speaking at the ANA Masters of B2B Marketing Conference.
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Does Anyone Care About Media?
Blogs May 22, 2019McKinsey estimated that companies across the globe could spend in excess of $2.0 trillion on media in 2019. So why haven’t advertisers stepped up their investment in building media competency?
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