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  • Transforming a Legendary Brand with General Mills’ Brad Hiranaga

     Blogs   December 3, 2019  

    Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA sat down with Brad Hiragana, chief brand officer at General Mills, to get the scoop on how he transformed a legendary brand.

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  • Beyond Profit Podcast: A Discussion with Author Joe Jaffe

     Blogs   November 27, 2019  

    Is the corporation as we know it going the way of the Dodo bird? It’s quite possible, given the shortening lifespan of corporations, the inability of many Fortune 500 companies to grow revenues, and the cry for brands to have a higher purpose than profits. In the latest episode of the Beyond Profit podcast, Joe Jaffe, author of Built to Suck, explains why companies are doomed to fail unless they must embrace digital disruption, talent resurrection, customer obsession, and corporate citizenship.

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  • The Case for Training: Build People, Build Your ROI

     Blogs   November 27, 2019  

    Companies that invest dollars in their people reap rewards not only in employee performance but also in higher than average returns in revenue growth. The ANA’s Jerusha Harvey makes the case for investing in training and development.

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  • Don’t Forget the Boomers, or You Will Leave Money on the Table

     Blogs   November 21, 2019  

    America’s older population is growing as the baby boomer generation moves into their older years. Marketers should be smart about reaching them, or they’ll leave money on the table.

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  • Privacy for America’s Letter to Congress

     Blogs   November 21, 2019  

    ANA-supported Privacy for America, which works with Congress to support the enactment of comprehensive federal consumer data privacy and security legislation, sent the following letter today to leaders of the House and Senate regarding the California Consumer Privacy Act (CCPA). The letter was signed by CEOs at the ANA, IAB, 4A’s, AAF, the Network Advertising Initiative, and the Insights Association.

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  • Insight Into General Mills’ “Cheerios Moments of Good” Campaign

     Blogs   November 20, 2019  

    General Mills and its lead agency, Geometry, took home a REGGIE Award earlier this year for their Cheerios “Moments of Good” campaign. The ANA’s Denise McDevitt spoke with Chantal Smith, creative director at Geometry, about the campaign.

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  • The Power of Animation to Drive User Engagement

     Blogs   November 19, 2019  

    How can brands stand out from the noise and drive user engagement? Here’s why leveraging animations, video, and mascots can boost user engagement and drive brand awareness.

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  • Statement from Privacy for America Advisor Stu Ingis

     Blogs   November 18, 2019  

    A statement from Privacy for America Advisor Stu Ingis on the recent news that Google is gathering health data.

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  • Data-Driven Decisions and AI-Fueled Storytelling: a Q&A with Manos Spanos

     Blogs   November 14, 2019  

    Ahead of his session at the 2020 ANA Brand Masters Conference, the ANA’s Marni Gordon sat down with Manos Spanos, SVP and CMO of brand marketing yogurt BU — USA at Danone North America, to hear his thoughts on data-driven decisions and leveraging AI for storytelling.

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  • All Professionals Practice Their Skills: Do You?

     Blogs   November 13, 2019  

    When was the last time you wrote a “practice” creative brief, or prepared for a creative review? Here are three exercises from Howard Ibach, an Instructor at the ANA’s Marketing Training and Development Center, to hone your creative brief-writing and creative reviewing muscles.

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  • The Contemporary Playbook for Content Marketing

     Blogs   November 12, 2019  

    Content marketing has been on a roller coaster ride over the last 10 years as its prominence, application, successes and failings have mainstreamed. However, as technology continues to dramatically influence all aspects of marketing, it is dramatically influencing content marketing as well.

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  • Evaluating the Purpose-Driven Business

     Blogs   November 7, 2019  

    The purpose-driven business is akin to a corporate brand business strategy, and the measurement models should apply. Here’s how to evaluate your purposeful marketing.

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  • Four Ways to Find Your Metric that Matters

    Blogs   November 6, 2019  

    What is the right metric for your team? There isn’t a one size fits all answer for this. To help you uncover the right metric for your team, here are four ways to think through how your team focuses on data.

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  • Creating An Inclusive Environment: Q&A With BBDO's Storm Smith

     Blogs   November 5, 2019  

    Storm Smith is an African-American art director at BBDO, and also happens to be deaf. Storm will be a speaker at the Association of National Advertisers Multicultural Marketing & Diversity Conference. In advance of her session, the ANA’s group executive vice president, Bill Duggan, interviewed Smith.

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  • Simultaneous Privacy Timelines Occurring in California

    Blogs   November 1, 2019  

    As advertisers and marketers continue to run the seemingly endless CCPA compliance race, the finish line just keeps being moved farther and farther away.

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  • Cutting Agency Fees Is Not the Answer to Your Marketing Budget Challenges

     Blogs   October 31, 2019  

    With the constant pressure to reduce marketing budgets, cutting agency fees is without a doubt very tempting. However, asking agencies to cut their fees without careful consideration or understanding of the downstream implications could be catastrophic.

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  • How Ulta Beauty Is Building a Diversity-Forward Brand

     Blogs   October 30, 2019  

    Claudine Waite sits down with Karla Evans-Davis, senior director of integrated marketing and media at Ulta Beauty, to chat about multicultural marketing and give a sneak preview of her session at this year’s Multicultural Marketing & Diversity Conference.

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  • Repeat After Me: Producing Content Does Not Equal Storytelling

     Blogs   October 29, 2019  

    Stories seep into our conscious mind and stay in our memory, and they are far more likely to be recalled accurately and acted upon than pure data and details. Here are some differences between story and content, how they each map to the B2B customer journey, and how B2B brands can unlock a treasure trove of stories.

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  • Top 10 List of News Items Relevant to Multicultural Marketing and Diversity in 2019

     Blogs   October 28, 2019  

    As we approach the 21st annual ANA Multicultural Marketing & Diversity Conference, it’s a good time to step back and reflect on news from the past year that is relevant to multicultural marketing and diversity. Here are Bill Duggan’s top 10 picks.

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  • 3 Reasons to Exercise Caution When It Comes to Influencer Marketing

     Blogs   October 23, 2019  

    AARM's Cliff Campeau explains three reasons why marketers may want to exercise a little dose of caution when it comes to their influencer marketing investment.

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