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Full Day In Person

  • Effective Agency Management (Full Day)

     Full Day In Person  

    As a participant of this workshop, you will walk away with tangible ideas, best practices and tools to inspire your agency to do their best work… and ultimately, make you a far more successful marketer and well-respected client. Led by one of the leading world experts on agency management, this engaging, interactive workshop is packed with hands-on exercises, case studies, anecdotal stories, fun videos and opportunities to share as a group. Throughout this session, you will discover what makes a better client and how to get the quality work you deserve.

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  • Establishing an Effective Digital Brand Connection (Full Day)

     Full Day In Person  

    Walk through the steps to establishing, maintaining, and evolving your company's digital presence with authenticity. You will get clear on your brand’s voice and story and understand how that should impact and drive downstream digital creative.

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  • From Insights to a Great Marketing Mix (Full Day)

     Full Day In Person  

    This workshop enables you to develop a breakthrough Marketing Mix based on real Consumer Insights. Specifically, we live in an “Age of Sameness”. All marketers have access to identical quantitative research. What differentiates World-Class Marketers is a real Target Insight. In fact, Insights are critical to great Marketing. Yet, they are often misunderstood, misapplied. Further, Insights play a critical role in all Marketing Mix elements.

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  • How to Develop a Focused and Effective Business Strategy (Full Day)

     Full Day In Person  

    This workshop will provide you with a proven framework that illustrates how best in class companies apply business-centric principles to build a competitive advantage. The workshop is full of exercises that will show you how to apply the ingredients so that you and your team will get hands-on experience and a wireframe strategy that will speed the development or refinement of your own business strategy.

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  • How to Write an Inspired Creative Brief (201) (Full Day)

     Full Day In Person  

    This engaging, interactive workshop is packed with individual and team exercises, and examples of exceptional creative briefs and creative work inspired by creative briefs. You’ll have lots of opportunities to evaluate creative work, deconstruct creative to deduce the creative brief and hone your briefing techniques. Quite simply, this course will help you better optimize the creative process to improve your marketing effectiveness, efficiency and ROI. In short, it will help you be a better client.

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  • How to Write an Inspired Creative Brief 201 (Full Day)

     Full Day In Person  

    This full-day workshop will help your agency team get the kind of powerful creative work that builds your client’s brand.

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  • Integrated Marketing Around the Decision Journey (Full Day)

     Full Day In Person  

    This workshop gives best practices on developing successful customer focused integrated campaigns. You will see examples of how companies use insightful CDJM’s to grow their brands. During this workshop, you will gain skills to develop a CDJM, including all the key elements that lead to campaign success: insightful buyer persona(s), mapped stages, strategic touch points, and integrated messaging.

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  • Marketing Analytics for Impact (Full Day)

     Full Day In Person  

    This workshop builds this capability and helps you and your marketing organization progress toward more accurate, comprehensive, and insightful analytics. This interactive workshop will teach you how to confront these challenges and approach measurement that leads to improved marketing ROI.

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  • Marketing Innovation (Full Day)

    Full Day In Person  

    This workshop will help participants understand and drive innovation in their marketing programs. Through the use of team exercises, brainstorming sessions, and wall and flip charts, participants will be tasked with developing a strategy for a real marketing challenge. In the process, participants will generate ideas that the group can use to understand how the processes of innovation and creative problem solving can help the team.

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  • Mastering Email Marketing to Elevate Your Brand (Full Day)

     Full Day In Person  

    This workshop will escort you through the expansive landscape of email marketing strategies, from foundational principles to the forefront of email marketing innovations.

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  • Media Strategy (Full Day)

     Full Day In Person  

    This workshop is designed to elevate the participant’s comprehension and understanding of media in a manner that, if applied to their brand or service, will become part of their organization’s marketing DNA. Through the use of group exercises, real life examples, and case studies, participants will learn how to more tightly connect all aspects of the media planning process to their marketing. All while improving their overall comprehension of media language and concepts.

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  • Modern MarTech: Harnessing Technology to Enhance the Customer Journey (Full Day)

     Full Day In Person  

    This workshop will help participants understand the essential components of a marketing technology strategy, and define how CMOs and other decision makers should engage in the technology roadmap.

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  • Optimizing Agency Relations (Full Day)

     Full Day In Person  

    This interactive course is designed to help you develop the skills of an effective client leader. It provides insights, tips, handouts and ample real-life examples on how to produce excellent collaborative work with one or multiple agencies.

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  • Optimizing the Creative Process (Full Day)

     Full Day In Person  

    Great creative work is the result of a successful collaboration between you and your external and/or internal agency partners. Your creative process can make or break whether you go-to-market with a big idea that builds your business or a small idea that lacks relevance and engagement. Successful collaboration needs the right people involved, in the right way, at the right time. While many clients think they have a streamlined, effective creative process, ANA studies show that agencies continue to voice concern.

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  • Post-Modern Customer Communications (Full Day)

     Full Day In Person  

    We’ll address the key aspects you’ve got to be aware of to communicate effectively with this new language. We’ll practice different styles and voices, dive into “speaking like your audience,” and explore the internal approval process that impacts the way you get approvals for this — or any — audience. From newspeak to new platforms, we’ll take what you already know and give you additional tools to stay in tune with your customers and markets.

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  • Present Like a Professional (Full Day)

     Full Day In Person  

    This full-day interactive workshop immerses attendees in what the best speakers have learned from years of practice: How to take the stage with confidence and connect authentically with an audience to present like a professional.

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  • Presentation Writing and Delivery to Convey, Compel and Convince (Full Day)

     Full Day In Person  

    In this highly interactive, hands-on workshop, you will learn a structured approach to writing and delivering winning presentations. This approach will help you focus on what you want to communicate so the audience is engaged all the way until they are convinced of what you’re telling them.

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  • Strategic Customer-Centric Marketing (Full Day)

     Full Day In Person  

    This interactive workshop teaches effective approaches to a marketing strategy that enables participating teams to master a best practice strategic marketing framework that supports the delivery of powerful customer-centric marketing.

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  • Strategies for an Inspired Creative Briefing (401) (Full Day)

     Full Day In Person  

    This workshop develops a compelling story that gives you the building blocks for a riveting creative briefing.

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  • Strategies for Creative Problem Solving (Full Day)

     Full Day In Person  

    This workshop will apply proven methodologies and techniques to solve real-world business challenges and opportunities! You will walk away with a unique set of tools that you can begin to use immediately to create revolutionary new products and services and create disruption in your industry.

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