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Full Day In Person

  • The Marketer's Path to Digital Media Excellence (Full Day)

     Full Day In Person  

    This highly interactive, hands-on workshop will take people through the process of creating a content strategy that will be immediately actionable once you’re back at your desk. By discovering what matters to your audience and how they make decisions, you’ll create a content strategy that enables you to create highly relevant content that builds awareness, engagement, conversion and loyalty.

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  • The Purpose Advantage: Unlocking the Power of Purpose for Your Brand (Full Day)

     Full Day In Person  

    In this interactive workshop, you will engage in a series of exercises and carefully selected case studies designed to teach you four key frameworks for uncovering, pressure testing or evolving your brand purpose and building a strong brief.

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  • The Social Business (Full Day)

     Full Day In Person  

    This workshop focuses on helping you to optimize your Social Business. You and your team will gain insight and skill on how to use the right platforms, at the right time, to reach your target audience and maximize the likelihood that they will purchase your products and/or services.

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  • The Strategy Brief: Roadmap to Alignment & Clarity (Full Day)

     Full Day In Person  

    This workshop is designed to illustrate the critical importance of The Strategy Brief, detailing its components, exemplifying what excellence looks like in each element, and demonstrating its optimal application within your organization. Participants will learn when and how to employ the Strategy Brief effectively, ensuring all relevant stakeholders are aligned and informed throughout the marketing process.

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  • Unlock the Power of Influencer Marketing (Full Day)

     Full Day In Person  

    In this course, you will learn how influencer marketing can transform your present marketing efforts. This full day workshop will provide participants with breakout sessions that allow team members to develop influencer plans – including budget, target markets, types of influencers, tracking and measuring ROI – that they can begin executing immediately following the training.

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