All MKC Content
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Engaging with Both Ends of the Bitcoin Community
Event Recaps April 19, 2022Casa Inc. and The MRN Agency explored what goes into appealing to both ends of the Bitcoin community, from novice to industry pro, through engaging and tactful data-backed marketing approaches.
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Getting Attention? Why Attention Metrics Can Help Brands Win Today and Plan for Tomorrow
Conference Session Videos April 19, 2022In this video, learn how brands can both measure and earn attention to maximize the impact of their media buys across channels.
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Highlights: ANA 2022 Media Conference
Conference Session Videos April 19, 2022Suspicion of measurement and make goods grows, as does investment in minority-owned and retail media: those are among key takeaways from the Association of National Advertisers Media Conference held in Orlando, Florida, March 2-4.
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How Brands Enhance Their Sustainability Efforts
Champions of Growth Podcast April 19, 2022In the latest episode of Champions of Growth, Procter & Gamble's Virginie Helias speaks with host Matthew Schwartz about how brands and organizations can enhance their sustainability efforts and develop a corporate framework, so environmentalism is built into the organization and not bolted on.
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Key Concepts to Prepare for the Cookieless Future
Conference Session Videos April 19, 2022In this brief overview, learn what the state of the cookieless world is at the moment and what you can do to get ready now for all the changes ahead in measurement and first-party data management.
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Key Learnings from the MediaSense Media 2025 Study
Conference Session Videos April 19, 2022MediaSense’s Media 20:20 program, now in it’s 7th year has become a barometer for the global media industry and essential reading for Marketing Directors, Procurement, Digital, and Media Teams. This latest wave of research includes inputs from 100+ senior marketers.
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Media Career Paths in the AI Era: Insights on the Future of Work
Conference Session Videos April 19, 2022Moderated by SeeHer executives, Subject Matter Experts from the world’s top media brands discussed skill sets required in a changing talent marketplace, opportunities for reskilling, the potential for AI in building talent strategies, and how media professionals can navigate the changing workforce.
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New Directions for Marketers to Take Media In
Conference Session Videos April 19, 2022In this video, Bob Liodice welcomed marketers to the second ANA Global Day of Learning, and Marc Pritchard urged marketers to pursue five critical measures in the realm of media.
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The Fourth Annual SeeHer SheFront
Conference Session Videos April 19, 2022In this video, hear from speakers at the fourth annual SeeHer SheFront including Oprah Winfrey, Marc Pritchard, and more.
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Are Marketers Ready to Dive Into Summer?
Trends and Technology April 15, 2022With the pandemic starting to fade, this summer is expected to be quite different from the past two. Consumer-facing marketers will need to shift gears somewhat, from supplying an accelerating amount of digital content to ramping up efforts to reach people who will be clamoring for live events and spending a lot more time outdoors.
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Defining Measurable Units Can Solve the CTV Identity Crisis
Leading Edge April 15, 2022This year, the TV industry has an opportunity to unlock the identity crisis, writing a new story based on data transparency and proving value for both the buy and sell sides.
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The Digital Native, with George Popstefanov of PMG
Marketing Futures Podcast April 15, 2022George Popstefanov is a digital native in every sense of the word. We spoke to the founder and CEO of PMG about innovation, the metaverse, the Great Resignation, and more.
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Pharma Marketing 101: Five Things Every Health Care Marketer Should Know
Knowledge Partners April 14, 2022The pharmaceutical industry is unique with its own set of regulations and considerations marketers must learn to navigate. With more than 20 years of health care agency experience, Carrie Craigmyle, DeepIntent’s SVP of Strategy, shares five things every health care marketer needs to know.
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Why B2B Brands Need to Embrace Buyer Intent
Leading Edge April 14, 2022Throughout my 25 years of working in sales and marketing, I’ve seen significant growth in new technologies to help sellers and marketers do their jobs more effectively. Digital engagement tools are why the lines between field sales and inside sales have been blurring over the last several years — a development that has been only heightened by post-pandemic realities. And those tools are why the lines continue to be blurred between B2B and B2C marketing.
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Agency Partnerships for a Metaverse World
Event Recaps April 13, 2022Jason Velliquette, EVP of digital at R3, outlined some key information for brand marketers looking to partner with an external or in-house agency on a Web 3.0 activation, providing guidance on how to approach working with NFTs, esports, and the metaverse.
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Brands Driving with Purpose to Deliver to Customers' Lifestyles
Event Recaps April 13, 2022Ford shared how it integrates its brand purpose — to help build a better world, where every person is free to move and pursue their dreams — in its product line, and how it drives positive impact across the country.
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Building Brands Through AR: Reimagining the Shopper Experience
Event Recaps April 13, 2022Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Building Brands Through AR: Reimagining the Shopper Experience
Conference Session Videos April 13, 2022In this video, Kenny Mitchell, CMO at Snap Inc., and Craig Brommers, CMO at American Eagle, discussed how this generation is putting their values into action and shopping through Augmented Reality (AR).
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Getting in the Game with Gen Z
Event Recaps April 13, 2022Carl Loredo, Wendy's U.S. CMO, explained the story of how the QSR known for its square hamburgers leveraged its challenger attitude to reshape the rules and became an iconic Gen Z "brand-fluencer" in gaming, social, sports, and pop culture.
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How CHERVON Drives Awareness and Conversion Through Integrated Media Strategy
Event Recaps April 13, 2022CHERVON is a leading global provider to the power-tool, outdoor power equipment, and related industries. In this session, Mark Yesayian and Joe Turoff discussed how they collaborate to drive awareness and conversion through their integrated media strategy.
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