All MKC Content
-
Advocate Aurora Health: Bringing Creative In-House
Event Recaps April 26, 2022Advocate Aurora Health ended a 13-year relationship with their agency of record and brought all creative in-house.
view -
Americares’ Response to the Ukraine Crisis
Beyond Profit Podcast April 26, 2022More than five million refugees have already fled Ukraine in an ongoing humanitarian crisis. In this episode of Beyond Profit, host Ken Beaulieu catches up with Jed Selkowitz, SVP and CMO at Americares, to discuss the organization’s response in Eastern Europe and how brands can support the relief effort.
view -
Creative Talent, Recruiting, and Retaining
Event Recaps April 26, 2022In this session, learn about evolving issues and current challenges with creative talent, recruiting, and retaining for in-house agencies.
view -
Elevating Your ABX Strategy
Conference Session Videos April 26, 2022In this video, Merkle B2B's Sarah Doughty shared some insights into what exactly account-based experience (ABX) is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.
view -
Elevating Your ABX Strategy
Event Recaps April 26, 2022With account-based experience (ABX) strategies gaining popularity among B2B businesses, Merkle B2B's Sarah Doughty shared some insights into what exactly ABX is, how it works, and some insights and action steps marketers can take to begin implementing such a strategy at their own organizations.
view -
Bringing the B2B Customer Experience to Life
Partner Content April 26, 2022Understanding which type of customer experience (CX) resonates most effectively with B2B customers is important, but it’s only part of the equation. Once a business knows what type of experience it wants to deliver, it must address the practicality of how to bring that experience to life. Based on Merkle’s research, here’s where B2B organizations can start.
view -
Taking a Nonprofit to the Next Level
Event Recaps April 26, 2022As a national nonprofit, StandUp for Kids has been working to end youth homelessness for over 30 years. Every day, this vibrant organization makes a difference in the lives of so many vulnerable youths. Maria Verastegui's mission as its board chairwoman was to take them to the next level and engender a true transformation.
view -
'What They Said' at the 2022 ANA Brand Masters Conference
Leading Edge April 25, 2022ANA just concluded our 2022 Brand Masters Conference, presented by Twitter. The following provides great quotes and insights from some of the conference speakers (in order of appearance).
view -
Google Topics API Is a Step in the Right Direction for Privacy, But Still Lacks Granularity
Leading Edge April 25, 2022As 2022 continues to fly by, third-party cookies rapidly approach their demise. There are many unanswered questions about the logistics of Google Topics API, but admittedly, Topics is a privacy-safe step forward. Agencies that drag their feet to find a new solution are only hindering their brand clients’ success.
view -
Product Marketing 101
ASK Answers April 25, 2022What is product marketing, and how can a brand do it well?
view -
The Secret to Successful Internal Initiatives? Treat Them Like Marketing Campaigns
Leading Edge April 25, 2022These days, the need for business leaders to break down silos doesn’t just apply to traditional and digital marketing departments or cross-channel attribution initiatives. Rather, today’s brands need to be fundamentally rethinking how they define, position and message against their purpose — both externally and internally.
view -
How Honda Turned the Keys Over to Creators
Event Recaps April 22, 2022Honda has a storied past of leveraging creators on their social channels for a wide array of executions leading to brand resonance. However, to launch the all-new 2022 Civic Sedan and target a Gen Z audience, the brand developed a campaign entirely made by content creators.
view -
Introducing Influencers to Ultra-High-Net-Worth Individuals
Event Recaps April 22, 2022A whole new set of challenges presents itself when you have a travel club made up of C-suite members. Who influences these types of members when they are used to being the influential ones themselves?
view -
Why Chief Executives Run Out of Patience with Their CMOs
Trends and Technology April 22, 2022A recent survey paints an ominous picture of the level of confidence chief executives have in their CMOs, with most thinking that CMOs put their own interest above that of the organization. At the same time, about a third of CEOs have great confidence in their CMOs. That presents an opportunity for chief marketers to change the dynamic and demonstrate their business acumen.
view -
Ace Fights “Paint Procrastination” with Free Babysitting
REGGIE Awards April 21, 2022Ace Hardware offered free delivery of paint supplies and free babysitting to encourage people to take on the painting projects they had been putting off.
view -
Adidas Swimmable Billboard: Inspiring Middle Eastern Women to Feel Confident Swimming in Public
REGGIE Awards April 21, 2022Adidas created a swimmable billboard and leveraged everyday women to inspire Middle Eastern women to overcome the confidence gap associated with swimming in public, and launch its new swimwear line.
view -
Ally’s Charlotte FC Uniform Reveal
REGGIE Awards April 21, 2022The online bank stoked anticipation for the unveiling of a new soccer team’s inaugural gear.
view -
Anheuser-Busch Re-engages Hispanics with Cinco de Mayo
REGGIE Awards April 21, 2022Anheuser-Busch sought to use a virtual concert to promote Hispanics’ interest in an often neglected cultural holiday, along with their portfolio of beers.
view -
AT&T’s “Win Local" Campaign in Mexico
REGGIE Awards April 21, 2022AT&T Mexico strove to engage local communities during the pandemic by lending support to struggling local businesses.
view -
Bar-S Promotes Hot Dogs with a Summer Anthem
REGGIE Awards April 21, 2022Bar-S created a new song and music video for the peak summer season of hot dog sales.
view