Q&A
How Do Marketers Fix Broken Agency-Client Relations?
Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, shares her frustrations with ad agencies and possible remedies to improve the situation
Stephanie McCarty, chief marketing and communications officer at Taylor Morrison, didn't intend to spark an industrywide debate when she dropped an article on LinkedIn detailing her frustrations with ad agencies. She received a mouthful in return from brand and agency reps alike and now has a much sharper sense of how both sides can enhance their relations and spark better outcomes.
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