Traditional Marketing Vehicle Gets Ready to Hit the Road. Literally | ANA

Traditional Marketing Vehicle Gets Ready to Hit the Road. Literally

Oscar Mayer is searching for drivers for its Wienermobile, tapping into both nostalgic and influencer marketing

Oscar Mayer is looking for new drivers for its Wienermobile — the hot dog-shaped marketing vehicle — to get behind the wheel and promote the meat company's products. The gig doubly taps into the influencer marketing sector by appealing to gen Zers who want to spark their social media career while also giving consumers a dose of nostalgia.