How to Close the Growing 'Consumption Gap'
B2B marketers need to do a better job at segmenting and repurposing their content
The time between when a piece of content is requested and the moment it is actually opened — called the "consumption gap" — is getting longer, according to a recent study. However, there are several remedies to shrink the gap, ranging from creating the kind of content that will help prospects do their jobs better to modeling on-demand webinars on live events.
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