Q&A
Cisco’s In-House Agency Complements Agency Partnerships
Patti Cocciolo, senior director of global brand marketing at Cisco, talks about how “The Hatch” strives to offer the smartest marketing ideas — no matter where they come from
Patti Cocciolo, senior director of global brand marketing at Cisco, says starting the company’s in-house agency, The Hatch, took a “leap of faith.” But the move has proved beneficial for the tech giant’s marketing efforts. The in-house team brings an institutional knowledge of the company to the table while relations with outside agencies are a lot closer and more productive.
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