Brands Dial Up Their SMS Marketing Efforts
Artificial intelligence can be helpful, but a one-size-fits-all approach doesn't work
The level of real-time personalization and immediacy has made SMS marketing an increasingly important marketing tool for more and more brands. But as companies ramp up their investments in SMS marketing, they have to make sure to avoid a one-size-fits-all approach when targeting consumers and be cognizant of new regulations for the channel.
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