Using Brand Legacy to Drive Innovation
How A&W Restaurants, EY, Pepsi, and other brands use their storied history to energize consumers and keep up with the pace of change
Many brands strive to rise above the clutter. However, it may be a tougher hill to climb for marketers working at brands with well-established histories. Here's how brands such as A&W Restaurants, EY, Pepsi, and Ringling Bros. and Barnum & Bailey use their legacies to drive innovation and change.
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