Marketing News

While the link between consuming alcohol and heightened risk for cancer has been growing for decades, less than half of Americans recognize it as a risk factor for cancer, according to a new advisory by the U.S. Surgeon General. To spread the message, the Surgeon General is recommending that alcohol products like beer and wine carry warnings of their links to cancer.

Generation Beta, consisting of children of younger millennials and older gen Zers, will be the first generation in which technology tailors their learning, shopping, and social interactions.

In a new ad for Dunkin', Sabrina Carpenter surveys a room of people eagerly making iced espressos. The singer is teaming up with the brand for a special version of the drink available for a limited time.

Shoppers outspent themselves this year, increasing overall holiday retail spending by 3.8 percent compared to 2023, according to Mastercard.

The first Christmas Day coverage in a three-season deal between Netflix and the NFL hit record audience levels, with help from a halftime performance by Beyoncé.

Nike says it's dialing up spending on branding and reducing spending on performance marketing. Branding, or showing what a company stands for rather than just making money, is becoming a much bigger consideration for brands of all stripes. The challenge for marketers is how to convert the benefits of branding into metrics that the C-suite will understand.

"Dunk the Halls," an alternate, digitized presentation of the Christmas Day game between the San Antonio Spurs and the New York Knicks featuring iconic Disney characters, is the latest major sports telecast this year to offer a different version of the same game.

Oscar Mayer is looking for new drivers for its Wienermobile — the hot dog-shaped marketing vehicle — to get behind the wheel and promote the meat company's products. The gig doubly taps into the influencer marketing sector by appealing to gen Zers who want to spark their social media career while also giving consumers a dose of nostalgia.

A new study by NielsenIQ has uncovered several troubling trends when it comes to how people process ads generated by artificial intelligence (AI). The study, which involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads, comes as several AI-generated ads stir backlash online.

First discussed in 2022, the FTC announced on Tuesday that it would prohibit unfair and deceptive pricing practices found on ticket-selling websites and the short-term hospitality business. The effort could save consumers up to 53 million hours per year otherwise spent hunting for the total price of tickets and lodging after junk fees.

Pepsi is angling to rewrite holiday tradition with a new social media campaign showing that Santa Claus has switched his allegiance from Coca-Cola Zero Sugar to Pepsi Zero Sugar.

The U.S. Supreme Court has agreed to hear arguments regarding the constitutionality of the law that will ban TikTok in the U.S. if ByteDance does not sell its stake in the social media platform.

The projections for record ad spending in 2024 come as consumer spending holds steady, up 3.7 percent in Q3, the most since early 2023, according to the U.S. Department of Commerce. The wildcard is whether President-elect Donald Trump's plan to impose tariffs on Canada, China, and Mexico will temper such spending.

After a federal appeals court denied a request to pause the sale-or-ban law on TikTok, the social media platform has asked the Supreme Court to step in.

Hostess has updated its logo and packaging as part of a rebrand. The new look for snacks such as Ding Dongs, Donettes, and Twinkies maintains the products' nostalgic appeal while introducing a modern design.

Totino's Pizza Rolls is planning to drop its first Super Bowl spot during the NFL's championship game next February. The effort follows a set of successful ads featuring comedian Pete Davidson during last season's NFL playoffs.

A new California bill would require social media platforms to show a "black box warning" to users of all ages upon their first use of a platform and at least once weekly thereafter.

After an appeals court on Friday upheld a federal law requiring TikTok to be sold or banned in the U.S., the social media company has filed an emergency request to freeze the law to give the Supreme Court time to consider its case.

Connyct, a new video-forward app marketed exclusively to college students, has similar features to TikTok, including a chat function, personalized content feed, and video creation and editing tools. Connyct's debut comes just a few days after a federal appeals court upheld the U.S. ban on TikTok if China-based owner ByteDance doesn't sell the app or divest its assets by next January.

The merger of the world's third- and fourth-largest ad companies surpasses WPP as the dominant player in the advertising field. The deal, which combines several marquee ad agencies, creative services firms, and online marketing companies, is expected to close in the second half of 2025.