Study: Consumers Frustrated by AI-Generated Ads
A new report from NielsenIQ says AI-generated ads may create a negative "halo effect" that could dampen consumer perceptions of both the advertisement and the brand
A new study by NielsenIQ has uncovered several troubling trends when it comes to how people process ads generated by artificial intelligence (AI). The study, which involved more than 2,000 participants watching a series of low- to high-quality AI-generated ads, comes as several AI-generated ads stir backlash online.
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