ANA Releases First List Of Certified Diverse Suppliers
More Than 100 Marketing and Advertising-Oriented Companies Included
NEW YORK (July 23, 2020) — More than 100 companies have met the requirements to be included in the ANA’s first ever list of “Certified Diverse Suppliers for Advertising and Marketing,” it was announced today.
The list includes agencies, media, production, promotion, and research companies and follows an ANA report released in May, “The Power of Supplier Diversity.” That study revealed a large majority (75 percent) of ANA members have strategic plans in place to hire diverse suppliers for their overall organizations, but only 40 percent have such strategies specifically for marketing and advertising services.
The release of the list also follows a June letter from the ANA and its diversity initiative, The Alliance for Inclusive & Multicultural Marketing (AIMM), the “ANA/AIMM Commitment to Equality, Inclusion, and Systemic Change.” The letter called for the development of an equitable creative supply chain through strategic investments in agencies, broadcasters, suppliers, and producers owned or run by Black, Hispanic, Asian, Indigenous, and LGBTQ+ people, and people with disabilities.
“The ANA is resolute in its belief that supplier diversity offers many benefits to corporations,” said ANA CEO Bob Liodice. “It provides opportunities for business expansion as new consumer needs emerge based on shifting demographics. Supplier diversity drives competition between existing and potential suppliers while promoting innovation, as diverse vendors can offer new products, services, and solutions.”
The May study also showed that the biggest benefit of a supplier diversity strategy is community empowerment and positive social impact, which were cited by 84 percent of respondents.
Identifying diverse suppliers represent a significant challenge for marketers, according to the May report. As part of its commitment, the ANA pledged to curate and publish a list of diverse suppliers that work in the marketing and advertising industries. Liodice stressed that the list released today is a “living” resource that will be updated on a regular basis. He added that the ANA welcomes suggestions for diverse supplier additions, or for providing other ideas or recommendations, at diversesuppliers@ana.net.
A copy of the complete list is attached and available at www.ana.net/diversesuppliers. Note that all companies on the “Certified Diverse Suppliers for Advertising and Marketing” list have been certified as diverse suppliers by organizations which include:
- NMSDC: National Minority Supplier Development Council
- WBENC: Women’s Business Enterprise National Council
- NGLCC: National LGBT Chamber of Commerce
- WOSB: Woman-Owned Small Business
- MBE: Minority Business Enterprise
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The ANA (Association of National Advertisers) accelerates growth for marketing professionals, brands, and the entire industry. With a mission to shape the future of marketing, the ANA sets the agenda for the industry, connecting its members to unparalleled expertise, industry-leading resources, and an influential global network. Representing over 1,600 companies — including 1,000+ client-side marketers, 600 marketing solutions providers, and 20,000 brands — ANA members collectively influence $400 billion in annual marketing spending. By championing the 12-point ANA Growth Agenda and the CMO Growth Council, the ANA drives actionable change, empowers marketers, shapes the marketing ecosystem, and delivers exceptional experiences at every touchpoint. Since 1910, the ANA has been setting the agenda for industry transformation. It enables marketers to advance their ambitions, make better decisions, and create lasting impact for their organizations and the industry.
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ANA
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