Press Releases | About the ANA

ANA and Human Unveil Loyalty Marketing Report Highlighting Growing Importance, Challenges, and Fraud Concerns

Press Releases October 30, 2024

The ANA and HUMAN Security released a new report on loyalty marketing, emphasizing its growing importance for brands and highlighting security risks like fraud. With nearly 60% of marketers predicting an increased focus on loyalty marketing by 2025, the report details the benefits (increased customer lifetime value, data collection, and personalization) and challenges (competition and communication frequency) of loyalty programs.

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ANA Names 2024–25 Board of Directors at Evolved 2024 Masters of Marketing Conference

Press Releases October 24, 2024

The Association of National Advertisers (ANA) today announced the newly appointed members of its board of directors at its annual Masters of Marketing conference in Orlando, held October 21-25. The new board features leaders from industry-leading brands who will bring additional fresh perspectives.

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ANA Unveils an Evolved Masters of Marketing Conference To Set the Agenda for the Future of Advertising

Press Releases October 21, 2024

The Association of National Advertisers (ANA) today released the first edition of its "Ultimate Playbook for Data Clean Rooms." Created by ANA’s Data Excellence & Privacy Practice, the playbook provides marketers and data analysts the information necessary to either begin or expand their data collaboration journey using data clean rooms.

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ANA Releases "Ultimate Playbook for Data Clean Rooms"

Press Releases October 16, 2024

The Association of National Advertisers (ANA) today released the first edition of its "Ultimate Playbook for Data Clean Rooms." Created by ANA’s Data Excellence & Privacy Practice, the playbook provides marketers and data analysts the information necessary to either begin or expand their data collaboration journey using data clean rooms.

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ANA Defends Ad Industry Against Inflammatory Claims in FTC Social Media Report

Press Releases September 19, 2024

The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of false and inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services

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Establishing a Culture of Creative Excellence Drives Greater Impact for Brands

Press Releases September 11, 2024

WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the U.S. advertising industry's leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits of creativity in advertising

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ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia

Press Releases July 29, 2024

The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS today announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia.

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With Retail Media Experiencing Meteoric Growth, ANA Survey Finds Marketers Are Optimistic But Cautious

Press Releases July 24, 2024

The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.

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ANA’s Global CMO Growth Council Releases First-Ever Collection of Tangible Use-Cases from Leading Brands Showing how to Successfully Implement Generative AI into their Marketing Strategies

Press Releases July 22, 2024

The ANA’s Global CMO Growth Council has announced the launch of “The CMO Guide to GenAI,” a first-of-its-kind public collection of case studies from some of the world’s leading brands.

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ANA Unveils Comprehensive Ethics Framework

Press Releases July 18, 2024

To promote a common set of rigorous standards for ethical marketing, the Association of National Advertisers (ANA) today unveiled a comprehensive marketing ethics framework, the ANA’s “Ethics Code of Marketing Best Practices.”

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ANA, TAG TrustNet Launch Programmatic Transparency Benchmark

Press Releases June 17, 2024

Following the release of the ANA Programmatic Media Supply Chain Transparency Study late last year, the new benchmarking project seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual marketers can regularly assess their own programmatic campaigns

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ANA Announces 2024 B2 Award Winners

Press Releases June 14, 2024

The ANA hosted its annual B2 Awards Gala on June 13, celebrating overall excellence and performance in business-to-business marketing.

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ANA Reaches New Milestone in Cross-Media Measurement Initiative

Press Releases June 12, 2024

The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution.

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ANA Announces 2024 In-House Excellence Award Winners

Press Releases May 16, 2024

Bayer Consumer Health’s “Claritin Diversitree” campaign won the Best in Show Award last night at the 2024 ANA In-House Agency Conference in Carlsbad, Calif. The fourth annual awards ceremony honored 50 winners in 17 different categories.

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With Principal Media on The Rise, ANA Report Seeks To Educate Marketers On Best Practices

Press Releases May 14, 2024

ANA’s latest report, “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges.

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ANA Unveils ANA IQ, a Complimentary Global Learning Experience for Marketers

Press Releases May 9, 2024

The Association of National Advertisers (ANA) has unveiled ANA IQ, an advanced online learning platform crafted to empower marketing professionals worldwide. Unique in its approach, access to ANA IQ will be free of charge to the entire marketing community during select weeks throughout the year.

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Letter from 4A’s and ANA to Lawmakers on American Privacy Rights Act

Press Releases April 17, 2024

The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising.

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ANA Announces 2024 Reggie Award Winners

Press Releases April 17, 2024

A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference.

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82% of Marketers Believe Brands Should Increase LGBTQ+-Inclusive Marketing

Press Releases March 28, 2024

An overwhelming majority of marketers (82%) believe that there is still substantial room for growth in LGBTQ+-inclusive marketing efforts, a new study conducted by ANA found.

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SeeHer Launches Pledge Campaign

Press Releases March 1, 2024

Timed to launch at the start of Women's History Month, SeeHer's "Pledge to Embed" campaign is designed to recognize the impact that marketing and media have on the accurate portrayal of women in media and advertising, and the urgent need for these industries to make actionable change.

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