Press Releases
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ANA Releases 2024 Programmatic Benchmark Study
Press Releases December 12, 2024The Association of National Advertisers (ANA) announced today findings from its 2024 Programmatic Transparency Benchmark Study, marking another step in empowering brands towards full visibility into their programmatic supply chain.
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ANA Educational Foundation (AEF) Encourages Giving Back To the Marketing Industry’s Next Generation of Talent this Givingtuesday
Press Releases December 3, 2024Kicking off on GivingTuesday and through the end of the year, the ANA Educational Foundation (AEF) is doubling down on donations for its University Membership Program.
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ANA Reveals “AI” Is the Marketing Word of the Year
Press Releases December 3, 2024For the second consecutive year and third time in the past eight years, “AI” has been crowned the ANA Marketing Word of the Year, reinforcing its profound and transformative impact on the marketing industry in 2024
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ANA Unveils Winners of 2024 Multicultural Excellence Awards, Introduces New DEIB Category
Press Releases November 20, 2024The Association of National Advertisers (ANA) announced the recipients of its esteemed ANA Multicultural Excellence Awards, which featured 17 award categories, including the Best in Show honor. Doritos, in partnership with Goodby Silverstein & Partners, won the Best in Show award for its standout campaign “Dina & Mita.”
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ANA and Human Unveil Loyalty Marketing Report Highlighting Growing Importance, Challenges, and Fraud Concerns
Press Releases October 30, 2024The ANA and HUMAN Security released a new report on loyalty marketing, emphasizing its growing importance for brands and highlighting security risks like fraud. With nearly 60% of marketers predicting an increased focus on loyalty marketing by 2025, the report details the benefits (increased customer lifetime value, data collection, and personalization) and challenges (competition and communication frequency) of loyalty programs.
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ANA Names 2024–25 Board of Directors at Evolved 2024 Masters of Marketing Conference
Press Releases October 24, 2024The Association of National Advertisers (ANA) today announced the newly appointed members of its board of directors at its annual Masters of Marketing conference in Orlando, held October 21-25. The new board features leaders from industry-leading brands who will bring additional fresh perspectives.
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ANA Unveils an Evolved Masters of Marketing Conference To Set the Agenda for the Future of Advertising
Press Releases October 21, 2024The Association of National Advertisers (ANA) today released the first edition of its "Ultimate Playbook for Data Clean Rooms." Created by ANA’s Data Excellence & Privacy Practice, the playbook provides marketers and data analysts the information necessary to either begin or expand their data collaboration journey using data clean rooms.
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ANA Releases "Ultimate Playbook for Data Clean Rooms"
Press Releases October 16, 2024The Association of National Advertisers (ANA) today released the first edition of its "Ultimate Playbook for Data Clean Rooms." Created by ANA’s Data Excellence & Privacy Practice, the playbook provides marketers and data analysts the information necessary to either begin or expand their data collaboration journey using data clean rooms.
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ANA Defends Ad Industry Against Inflammatory Claims in FTC Social Media Report
Press Releases September 19, 2024The Association of National Advertisers (ANA) today released the following statement from ANA CEO Bob Liodice responding to a range of false and inflammatory allegations about digital advertising in a new report from the Federal Trade Commission (FTC) on social media and streaming video services
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Establishing a Culture of Creative Excellence Drives Greater Impact for Brands
Press Releases September 11, 2024WARC, the global authority on marketing effectiveness and the Association of National Advertisers (ANA), the U.S. advertising industry's leading trade association, have today released a new white paper: ‘Building belief: What it takes to instill a culture of creative effectiveness’. The study is part of an ongoing series of initiatives from WARC and the ANA to help brands harness the benefits of creativity in advertising
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ANA and Global CMO Growth Council Launch Major Talent Initiative to Bring CMOs Directly to Academia
Press Releases July 29, 2024The Global CMO Growth Council, Association of National Advertisers (ANA) and LIONS today announce the launch of 'Global CMO Homecoming,' a collaborative initiative designed to bridge the gap between the marketing industry and academia.
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With Retail Media Experiencing Meteoric Growth, ANA Survey Finds Marketers Are Optimistic But Cautious
Press Releases July 24, 2024The retail media space is healthy, with the number of platforms increasing, total spending growing dramatically, and double-digit spending increases expected over the next four years. At the same time, the latest report from the Association of National Advertisers (ANA), “Retail Media Networks: Optimism Tempered with Caution,” reveals an unsettled marketplace filled with complex perspectives among marketers compared to previous years.
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ANA’s Global CMO Growth Council Releases First-Ever Collection of Tangible Use-Cases from Leading Brands Showing how to Successfully Implement Generative AI into their Marketing Strategies
Press Releases July 22, 2024The ANA’s Global CMO Growth Council has announced the launch of “The CMO Guide to GenAI,” a first-of-its-kind public collection of case studies from some of the world’s leading brands.
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ANA Unveils Comprehensive Ethics Framework
Press Releases July 18, 2024To promote a common set of rigorous standards for ethical marketing, the Association of National Advertisers (ANA) today unveiled a comprehensive marketing ethics framework, the ANA’s “Ethics Code of Marketing Best Practices.”
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ANA, TAG TrustNet Launch Programmatic Transparency Benchmark
Press Releases June 17, 2024Following the release of the ANA Programmatic Media Supply Chain Transparency Study late last year, the new benchmarking project seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual marketers can regularly assess their own programmatic campaigns
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ANA Announces 2024 B2 Award Winners
Press Releases June 14, 2024The ANA hosted its annual B2 Awards Gala on June 13, celebrating overall excellence and performance in business-to-business marketing.
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ANA Reaches New Milestone in Cross-Media Measurement Initiative
Press Releases June 12, 2024The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution.
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ANA Announces 2024 In-House Excellence Award Winners
Press Releases May 16, 2024Bayer Consumer Health’s “Claritin Diversitree” campaign won the Best in Show Award last night at the 2024 ANA In-House Agency Conference in Carlsbad, Calif. The fourth annual awards ceremony honored 50 winners in 17 different categories.
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With Principal Media on The Rise, ANA Report Seeks To Educate Marketers On Best Practices
Press Releases May 14, 2024ANA’s latest report, “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges.
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ANA Unveils ANA IQ, a Complimentary Global Learning Experience for Marketers
Press Releases May 9, 2024The Association of National Advertisers (ANA) has unveiled ANA IQ, an advanced online learning platform crafted to empower marketing professionals worldwide. Unique in its approach, access to ANA IQ will be free of charge to the entire marketing community during select weeks throughout the year.
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