Press Releases
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ANA, TAG Trustnet Launch Programmatic Transparency Benchmark
Press Releases June 17, 2024Following the release of the ANA Programmatic Media Supply Chain Transparency Study late last year, the new benchmarking project seeks to collect, reconcile, and analyze ANA members’ log-level data to establish supply chain metrics against which individual marketers can regularly assess their own programmatic campaigns
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ANA Announces 2024 B2 Award Winners
Press Releases June 14, 2024The ANA hosted its annual B2 Awards Gala on June 13, celebrating overall excellence and performance in business-to-business marketing.
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ANA Reaches New Milestone in Cross-Media Measurement Initiative
Press Releases June 12, 2024The Association of National Advertisers (ANA) announced today significant progress and new milestones reached in its desire for a Cross-Media Measurement (CMM) solution.
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ANA Announces 2024 In-House Excellence Award Winners
Press Releases May 16, 2024Bayer Consumer Health’s “Claritin Diversitree” campaign won the Best in Show Award last night at the 2024 ANA In-House Agency Conference in Carlsbad, Calif. The fourth annual awards ceremony honored 50 winners in 17 different categories.
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With Principal Media on The Rise, ANA Report Seeks To Educate Marketers On Best Practices
Press Releases May 14, 2024ANA’s latest report, “The Acceleration of Principal Media,” reveals a substantial knowledge gap among marketers regarding the use of principal media. The purpose of ANA’s report is to increase awareness and to help educate marketers on principal media, including its background, benefits, and challenges.
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ANA Unveils ANA IQ, a Complimentary Global Learning Experience for Marketers
Press Releases May 9, 2024The Association of National Advertisers (ANA) has unveiled ANA IQ, an advanced online learning platform crafted to empower marketing professionals worldwide. Unique in its approach, access to ANA IQ will be free of charge to the entire marketing community during select weeks throughout the year.
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Letter from 4A’s and ANA to Lawmakers on American Privacy Rights Act
Press Releases April 17, 2024The 4A’s and Association of National Advertisers (ANA) weighed in against certain provisions in the discussion draft of the American Privacy Rights Act (“APRA”) that could curb advertisers’ and agencies’ ability to engage in online behavioral advertising.
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ANA Announces 2024 Reggie Award Winners
Press Releases April 17, 2024A campaign for eBay called “Twiggy Full Circle” has won the top prize at last night’s 41st annual ANA REGGIE Awards Gala held at the 2024 ANA Brand Masters Conference.
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82% of Marketers Believe Brands Should Increase LGBTQ+-Inclusive Marketing
Press Releases March 28, 2024An overwhelming majority of marketers (82%) believe that there is still substantial room for growth in LGBTQ+-inclusive marketing efforts, a new study conducted by ANA found.
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SeeHer Launches Pledge Campaign
Press Releases March 1, 2024Timed to launch at the start of Women's History Month, SeeHer's "Pledge to Embed" campaign is designed to recognize the impact that marketing and media have on the accurate portrayal of women in media and advertising, and the urgent need for these industries to make actionable change.
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ANA Report Shows Ethnic Diversity Among Marketers Declining
Press Releases February 15, 2024ANA’s study “A Diversity Report for the Advertising/Marketing Industry,” revealed that ethnic representation among marketers declined substantially from 32.3% in 2022 to 30.8% in 2023.
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