2024 ANA Masters of B2B Marketing Conference | Events & Webinars | ANA

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Master the Next Era of B2B Marketing

Save the Date

For the 2025 ANA Masters of B2B
Marketing Conference

June 2 – 4, 2025 in Naples, Fla.!

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The 2024 ANA Masters of B2B Marketing Conference was attendees' gateway to mastering the next era of B2B marketing transformation, as they could engage with a diverse lineup of industry leaders and immerse themselves in insightful masterclasses. This event equipped attendees with the tools and knowledge necessary for success in today's dynamic business landscape.

Plus, attendees celebrated innovation and excellence alongside industry peers as we recognized the most impactful B2B marketing and advertising initiatives at the annual B2 Awards Dinner and Gala. More than 50 awards were presented, including the Members’ Choice Award, the only award selected by ANA client-side marketers. It honors the best campaign of 2023 as selected by the Top Jury and chosen from the highest-scoring entries.

See What You Missed



The 2024 ANA Masters of B2B Marketing Conference in Two Minutes

Relive the best of this year's conference in this brief overview.

Highlighted speakers include:

  • Lou Aversano, Chief Brand and Marketing Officer, The Cigna Group
  • Joy Jarrett, CMO, Guidehouse
  • Deena Piquion, Chief Growth & Disruption Officer, Xerox
  • Kate Rodgers, Global Brand Media Director, GE Healthcare
  • Lynn Teo, CMO, Northwestern Mutual
  • Anthony Toguchi, Head of Institutional Digital Marketing, Vanguard

Conference Speakers


Lou Aversano

Chief Brand and Marketing Officer

The Cigna Group

Kandace Barker

Head of B2B Strategy

Initiative

Linda Brunner

Senior Vice President, Head of IT Digital Customer Experience

Siemens Healthineers

Pierluigi Cumo

VP, B2B Marketing, North America

Michelin

Stephen Diorio

Managing Director

Revenue Enablement Institute

Craig Duxbury

Global President

Stein IAS

Charlie Echeverry

Founder, CEO

Black//Brown

David Edelman

Senior Lecturer of Business Administration Harvard Business School

Former CMO at Aetna, a CVS Health Company

Ann Marie Gothard

VP, Global Corporate Media Relations

Henry Schein

Amy Grucela

SVP of Strategy

Marketbridge

Joy Jarrett

CMO

Guidehouse

Dipti Kachru

Global Chief Marketing Officer

Broadridge Financial

Marc Keating

Chief Innovation Officer

Stein IAS

Jonathan Knowles

Founder

Type 2 Consulting

Roy Eduardo Kokoyachuk

Co-Founder and Principal

ThinkNow

Suzanne Kounkel

Global and US Chief Marketing Officer

Deloitte

Aaron Levin

Head of Technology Marketing

LinkedIn

Mike Linton

Host

CMO Confidential Podcast

Bob Liodice

Chief Executive Officer

ANA

Jeff Lowe

Chief Commercial Officer

SMART Technologies

Lisa Maxwell

Vice President, B2B Marketing for Digital Partnerships

Mastercard

Kim McNeil-Downs

Managing Director, US Marketing Excellence Leader

Deloitte (2021 B2 Award Winner)

Eric Miller

Marketing Leader- Home Centers

Owens Corning

Roula Nasser

Chief Financial Officer

SMART Technologies

Laurence Newell

Managing Director, Americas

Brand Finance

Lorenzo Papa

SVP, Strategic Partnerships

Captivate

Lisha Perez

Partnership Lead, The B2B Institute

LinkedIn

Trent Perrotto

VP, External Communications

Johnson Controls

Deena Piquion

Chief Growth & Disruption Officer

Xerox

Kate Rodgers

Global Brand Media Director

GE Healthcare

Debbie Schildkraut

VP, Business Marketing Practice

ANA

Mike Shea

Executive Vice President of Sales and Marketing

Dodge® Industrial

Lynn Teo

CMO

Northwestern Mutual

Anthony Toguchi

Head of Institutional Digital Marketing

Vanguard

Michael Treff

CEO

Code and Theory

Peter Weinberg

Founder

Evidenza.ai

Rob Whitney

Vice President, Marketing & Innovation

Univar Solutions

Bill Zengel

Senior Vice President, Business Marketing Practice

ANA

Conference Sponsors

Presenting Sponsor
General Sponsors

About  |  Speakers  |  Agenda  |  Sponsors  |  Awards Gala  |  Related Content