B2B Data Excellence Committee

Today’s B2B landscape is driven by elevated buyer expectations, the need for strong customer relationships, and cutting-edge technology. At the core of it all is data — an essential asset for gaining a competitive edge.

The B2B Data Excellence Committee is dedicated to empowering B2B and B2B2C marketers and data professionals from client-side marketer member companies. Through collaboration, we address the unique challenges and opportunities in B2B data-driven marketing, ensuring members stay ahead in an increasingly data-centric world. The committee serves as a hub for thought leadership, best practices, and actionable insights.

Join us as we shape the future of B2B Data excellence!

• Co-Chair: To be announced
• Co-Chair: To be announced

Contact the ANA staff managing the B2B Data Excellence Committee:

• Jeni Neiswonger, Vice President, Data Excellence and Privacy Practice
• Sonia David, Vice President, Business Marketing Practice

Key Objectives:

• Foster Conversations and Innovation: Create a space for sharing insights and driving innovation in data strategies.
• Strengthen Sales and Marketing Alignment: Improve data integration to enhance collaboration and effectiveness.
• Drive Business Impact: Transform complex datasets into actionable insights that lead to measurable business outcomes.
• Build Community: Develop a vibrant and engaged community of B2B and B2B2C marketers, and the data professionals who support their marketing strategies.

Discussion Topics:

• Data Quality and Integration: Ensuring data accuracy and consistency while integrating diverse data sources.
• Sales and Marketing Alignment: Synchronizing data to enable personalized outreach and optimize customer engagement.
• Navigating B2B2C Dynamics: Managing the evolving interplay between B2B and B2C data for hybrid marketing models.
• Transforming Data Into Actionable Insights: Converting complex datasets into business intelligence that drives growth.

The B2B Data Excellence Committee is open to all client-side marketer members.

Request to Join