Production Management Committee

The Production Management Committee is for client-side marketers working day-to-day in production management roles, including in-house content teams. The committee's primary focus is on video and broadcast production, however other media are covered as well. This committee provides a forum for education, networking, and discussion that helps elevate individuals in their respective organizations, as well as optimize their investments in marketing and advertising production.

• Co-Chair: Brendan O'Malley, Senior Manager of Broadcast Production, Verizon
• Co-Chair: Kristin Schaack, Senior Manager of Creative Producer, Target

Contact the ANA staff managing the Production Management Committee:

• Greg Wright, Senior Vice President
• Peter Kenigsberg, Senior Director

Discussion Topics:

The Production Management Committee is open to all client-side marketer members.

Request to Join

Resources

• Presentations and recaps from the 2024 ANA Advertising Financial Management Conference
• Resource List of Certified Diverse Suppliers for Marketing/Advertising
• The Joint Policy Committee, LLC
• List of Production Consultants (PDF)
  ANA has compiled this list of production consultants and other production specialists based on feedback from members of the Production Management Committee. This list is current as of July 2022. Please contact Greg Wright with updates.
• Holding Company and Agency In-House Facilities for Production/Editorial and Music (PDF)
  Many holding companies and agencies have in-house facilities for production/editorial and music. This list is current as of March 2021.

Thought Leadership

• Certified Diverse Suppliers Resource List (Updated September 2023)
  Finding diverse suppliers is a key challenge in supplier diversity. As a follow-up to the 2020 report, “The Power of Supplier Diversity,” ANA/AIMM began curating a list of diverse suppliers that work in our industry. The initial “Certified Diverse Suppliers Resource List” was issued in July 2020 and has been updated on a regular basis. The last 2021 update, published in December, listed 377 companies. The list more than doubled in 2021, increasing from 186 companies a year earlier.
• U.S. Commercial Production Tax Incentives (December 2022)
  Tax incentive programs started to appear about 30 years ago in the feature film and television industries to keep U.S. productions from going offshore for lower costs. Many programs have expanded to include commercial productions. The savings can be quite significant, often ranging from 10 to 40 percent of qualified production spending in that state. The purpose of this paper is to provide an overview of these incentives, outline the process for participating, and make advertisers aware of these incentives.
• Media Agency Compensation Practices (September 2019)
  Given the rapidly changing digital, social, and programmatic media landscape, the ANA fielded this survey to delve into the topic of media agency compensation practices and the related issues of performance incentives and programmatic compensation/transparency, as well as rebates, discounts, and principal-based buying. ANA is well known for our triennial reports on agency compensation, which cover all types of agencies.
• Issues that Contribute to the Breakdown of Trust in the Advertising Ecosystem (September 2019)
  The ANA launched the Trust Consortium in partnership with our outside counsel, Reed Smith, to help address the issue of trust between marketers and the advertising ecosystem. To identify future focus areas for the Trust Consortium, a survey asked client-side marketers to rate several issues on how they contribute to the breakdown of trust.