Digital & Social, Southeast Chapter

NETWORKING BREAKFAST (9:00 – 9:45AM)
INTRODUCTIONS & NETWORKING "FIRESTARTER" SESSION (9:45 – 10:00AM)
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a "closed door" environment and to leverage and share knowledge and insights with marketing peers. Often times, many marketers have similar challenges in areas like measurement, content marketing, digital advertising, social media best practices, walled gardens, working with influencers, programmatic, how to tap into new technologies like VR, AI, and AR, agency management, etc. During introductions, we will ask members to share 1-2 "hot topics" or key areas of focus/challenge in the digital & social space as a way to facilitate more one-to-one networking between members with similar challenges during coffee breaks and lunch.

I. HABITAT FOR HUMANITY INTERNATIONAL: GIVE HABITAT A LIFT! ON GIVING TUESDAY CASE STUDY 10:00 -10:45AM)
Habitat for Humanity is a global nonprofit organization working in local communities across all 50 states in the U.S. and in approximately 70 countries. Habitat’s vision is to create a world where everyone has a decent place to live. In this session, Allison Green, Director, Cause Marketing and Betsy Buckley, Director, Marketing Strategy, Partner Communications at Habitat for Humanity will share insights from their Giving Tuesday campaign: Give Habitat a Lift! During this campaign they partnered with Lyft, Nissan North America, and The Scott Brothers from HGTV. 

Speaker:
Allison Green, Director, Cause Marketing - Habitat for Humanity International
Betsy Buckley, Director, Marketing Strategy, Partner Communications – Habitat for Humanity International

II. GE POWER: THOUGHT LEADERSHIP CONTENT CASE STUDY (11:15AM -12:00PM)
GE Power is a world leader in power generation with deep domain expertise to help customers deliver electricity from a wide spectrum of fuel sources. In this session, Johanna Brown-Lyons, Digital Communications & Analytics Specialist at GE Power will share the innovative work they're doing in creating thought leadership content with key lessons learned for marketers.

Speaker:
Johanna Brown-Lyons, Digital Communications & Analytics Specialist – GE Power

LUNCH (11:45AM - 12:30PM)

III. UNITED STATES TENNIS ASSOCIATION – SOUTHERN SECTION: DIGITAL & SOCIAL CASE STUDY (12:30 - 1:15PM)
The USTA national governing body for the sport of tennis in the U.S. and the leader in promoting and developing the growth of tennis at every level — from local communities to the highest level of the professional game. USTA Southern supports tennis throughout the southeast with adult and junior leagues and tournaments, school and after-school programs, community development, and beginner tennis programs. The largest of the 17 sections, a not-for-profit organization with more than 150,000 members, it invests 100% of its proceeds in growing the game. In this session, Shelby Fitzpatrick, Director of Sales & Marketing at USTA Southern will share a campaign were they used digital and social to attract new players to try tennis.

Speaker:
Shelby Fitzpatrick, Director of Sales & Marketing - USTA Southern

IV. MEMBER ROUNDTABLE DISCUSSION (1:15 – 2:00PM)
In this session, Digital & Social, Southeast Chapter Committee members will have the opportunity to network and discuss key issues, challenges, and opportunities brought up in the Introduction/Firestarter session or generated throughout the day's content sessions. Come prepared to engage on topics such as influencer marketing, content marketing, social media measurement, programmatic, new technologies such as AR/VR, and more!

Facilitator:
Johanna Brown-Lyons, Digital Communications & Analytics Specialist – GE Power